Overview: Samuel Adams is introducing two new fall-flavored beers: Apple Spice Ale and a non-alcoholic version of Octoberfest. Both are available exclusively in the Fall Legends Variety Pack alongside returning favorites.
The Full Story
Samuel Adams is expanding its seasonal offerings with an Apple Spice Ale featuring notes of cinnamon and gingersnap. A non-alcoholic version of the famous Octoberfest beer is also being offered for the first time ever, designed to replicate the original’s smooth, bold taste and rich caramel malt flavor. These new brews join returning fan favorites including the regular Octoberfest, Jack-O pumpkin beer, and Harvest Helles within the variety pack.
The Apple Spice Ale replaces the Flannel Fest beer included in this year’s Fall Legends pack. The release aligns with seasonal trends where grocery store aisles shift from tropical summer flavors to pumpkin, apple, maple, and warmly-spiced options.
Production & Profile
The Apple Spice Ale carries a 5% ABV profile. It promises a slightly sweet, juicy apple flavor spiced with notes of cinnamon and gingersnap. The non-alcoholic Octoberfest maintains the smooth, bold taste and rich caramel malt flavor from the original without alcohol content.
Consumer Takeaway
Consumers seeking seasonal sips can find these new options exclusively in the Fall Legends Variety Pack. The pack offers a choice between alcoholic and non-alcoholic versions of the core fall lineup. Returning favorites like Jack-O pumpkin beer and Harvest Helles remain available for those who prefer established flavors.
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