Overview: Susan Reigler, past president of the Bourbon Women Association based in Louisville, Kentucky, asserts that women may hold a natural advantage over men regarding bourbon tasting. This perspective stems from biological differences in smell and taste perception that have influenced industry standards.
The Full Story
The Bourbon Women Association operates out of Louisville, Kentucky, where Susan Reigler has served as past president. According to Reigler, women may possess a natural advantage over men when tasting bourbon due to a stronger sense of smell and taste. These physiological differences are not merely anecdotal observations but have actively shaped the whiskey industry’s tasting traditions. The organization highlights how these sensory distinctions impact the broader appreciation of the spirit.
Brand & Industry History
The Bourbon Women Association is rooted in Louisville, Kentucky. Susan Reigler, past president of the group, notes that these sensory differences have shaped the whiskey industry’s tasting traditions.
What This Means
The distinction between male and female sensory perception has left a mark on how bourbon is evaluated professionally. These biological factors continue to inform the standards used within the whiskey industry today.
Consumer Takeaway
For enthusiasts visiting Louisville, Kentucky, this information provides context regarding the sensory experience of tasting bourbon. Understanding these natural advantages offers insight into the traditions established by the Bourbon Women Association.
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