Overview: Stoli Group announced its return to the U.S. market with an expanded portfolio following completion of Chapter 11 restructuring and creditor settlement. Inventory is positioned in a U.S. customs bonded warehouse, supported by longstanding distribution partnerships. The company is focused on building a consistent, long-term presence across the country.
The Full Story
Stoli Group has reached a comprehensive settlement with creditors of Stoli Group(USA), resolving previous distribution rights and clearing the way for the company to resume supplying products to the U.S. market. MHW, Ltd. will serve as importer of record as Stoli Group works with established U.S. wholesale partners, including Empire Merchants in New York and Johnson Brothers. The agreement also addresses remaining inventory and financial obligations, allowing Stoli Group to move forward with its U.S. growth plans.
“The U.S. has always been an important market for Stoli, and we’re eager to share that Stoli is back and better than ever,” said Marina Troyanovskaya, Chief Commercial Officer of Stoli Group. “Our products are already here, we have longstanding partners who know our brands, and we’re focused on reconnecting with consumers across the country.” The company is also in discussions with additional distributors, and expects to share further market updates as agreements are finalized.
Production & Profile
Bayou® Rum, made in Lacassine, Louisiana, is introducing an updated liquid, packaging and pricing strategy. The lineup includes wines under Tenute del Mondo, featuring estates such as Achaval Ferrer® and Arínzano®. Achaval Ferrer, founded in 1998 in Mendoza, Argentina, crafts acclaimed Malbecs from old, ungrafted vines. Its Quimera Bistró is recommended by the MICHELIN Guide. Arínzano, dating back to 1055, is Spain’s oldest wine estate and a Vino de Pago. It makes the five top-rated Spanish Chardonnays in the latest Guía Peñín.
Brand & Industry History
Stoli Group, headquartered in Luxembourg, is a global leader in the production, management and distribution of extraordinary adult beverages, established in the late 1990s as part of SPI Group. Owning an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages, the company is best known for its flagship STOLI® Vodka and now reaches consumers in more than 95 countries worldwide through a network of more than 170 distributors. The portfolio is further strengthened by a robust wine division under Tenute del Mondo, featuring estates such as Achaval Ferrer® and Arínzano®, along with strategic partnerships across leading Super-Tuscan wines and Château Miraval.
What This Means
Looking ahead, Stoli Group is exploring U.S. production of Stoli flavored vodkas and Stoli Ginger Beer, a new non-alcoholic mixer. “This next chapter is about more than returning to market. It’s about giving our partners a broader portfolio, investing in our brands and creating new reasons for consumers to choose Stoli,” added Marina. “Our commercial and marketing teams are focused on building momentum in the U.S., with new campaigns planned across key brands.”
Consumer Takeaway
The company is positioned to support distributor orders and product availability as sales resume in participating markets. In addition to existing products Stoli® Vodka and elit® Vodka, the brand is expanding the portfolio with five new products: Moskovskaya vodka, Rooster Rojo and KAH tequilas, and The Irishman and Writers’ Tears Irish whiskeys.
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