Overview: The whiskey industry is facing a perfect storm of overproduction and declining demand, leading major distilleries like Bardstown Bourbon Company to cut back on production. Despite these challenges, the company has continued to release high-quality whiskeys.
The Full Story
Bardstown Bourbon Company’s parent company, Lofted Spirits, is embroiled in a gender discrimination lawsuit and its president, Peter Marino, stepped down from his position last week. This comes on top of the news that Green River Distillery will shift to an “as needed” production model and Bardstown Bourbon Company will reduce production to just one shift.
Lofted Spirits has been struggling with declining profits and sales due to the whiskey glut, which has led other major distilleries like MGP to pause their own production. The company’s CEO Mark Erwin said in a statement that Green River would continue to produce rum for export, but it’s clear that both companies are feeling the effects of this challenging industry landscape.
Production & Profile
The Cascadia Garryana Oak Barrel Finish is one of Bardstown Bourbon Company’s latest releases. This unique whiskey was made by blending three bourbons aged between nine and 10 years, which were then finished in 10 garryana barrels for ten months.
The result is a complex and nuanced whiskey with notes of toasted almond, balsa wood, black pepper, and burnt vanilla brulee. The finish at 107.5 proof is warming but not overpowering.
Brand & Industry History
Bardstown Bourbon Company has been making waves in the industry since its inception. Its parent company Lofted Spirits was founded by Pritzker Private Capital and has made significant investments in the craft distilling space. However, the company’s struggles with declining profits and sales have put it at odds with some of its investors.
The whiskey glut is a result of overproduction in recent years, which has led to declining demand for whiskeys like Bourbon. Some industry insiders predict that prices will continue to drop as supply outpaces demand. However, companies like Bardstown Bourbon Company are adapting by releasing high-quality and unique products that can command premium prices.
What This Means
The whiskey market downturn has significant implications for the entire spirits industry. As major distilleries cut back on production, it’s likely that smaller craft producers will struggle to compete with larger companies’ economies of scale.
However, this also presents an opportunity for innovative and nimble companies like Bardstown Bourbon Company to innovate and differentiate themselves from their competitors. By releasing unique products like the Cascadia Garryana Oak Barrel Finish, these distilleries can command premium prices in a market that’s rapidly changing.
Consumer Takeaway
The whiskey industry is facing a perfect storm of overproduction and declining demand, but consumers are likely to benefit from this shift. As major distilleries cut back on production, smaller craft producers will be forced to innovate and differentiate themselves in order to stay competitive.
This could lead to more unique and high-quality products hitting the market as companies like Bardstown Bourbon Company continue to push the boundaries of what’s possible with whiskey. Whether you’re a seasoned connoisseur or just starting your journey into the world of whiskey, now is an exciting time for consumers who are looking for something new and different.
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