Overview: U.S. President Donald Trump announced plans to eliminate a 10% tariff on Irish whiskey during the trophy ceremony for the Irish Open golf tournament. The declaration took place at the Trump International Golf Links in Doonbeg, Ireland, on Sunday, Sept. 13, 2026.
The Full Story
During the close of the event, the President stated that he had received inquiries regarding the issue from everyone, including some of the golfers. “Everybody’s been bugging me” to do it, the Republican president said. “And I said, ‘On behalf of the United States of America, I am going to take the tariffs off’ Irish whiskey.” The announcement followed a standard tariff imposed by Trump on most imports from the European Union, which was reduced from 15% to 10% in July.
Context regarding previous trade actions indicates that Trump announced in April 30 that he gave the United Kingdom a tariff break on whiskey after King Charles III and Queen Camilla visited the White House. The Scotch Whisky Association noted July 24 that the zero-tariff policy had come into effect for U.K. whiskey. This story has been corrected to reflect that the current tariff rate on Irish whiskey is 10%, not 15%, after being reduced in July, and that Trump said on April 30, not in May, that he gave the United Kingdom a tariff break on whiskey.
The announcement was met with loud whistling and cheers from the crowd of spectators at the Trump International Golf Links course in Doonbeg, Ireland. In May, the Irish Whiskey Association called for the tariffs to be removed, arguing that such a step would help many U.S. companies with Irish products in their portfolios and avoid uncertainty for consumers.
What This Means
Details on how soon the tariff would be lifted were not immediately available. The Irish Whiskey Association previously argued that removing tariffs would help many U.S. companies with Irish products in their portfolios and avoid uncertainty for consumers.
Consumer Takeaway
This release offers a direct benefit to consumers by addressing previous concerns regarding trade barriers. While details on how soon the tariff would be lifted were not immediately available, the announcement marks a shift from the standard 10% import duty previously imposed on most imports from the European Union. The event highlights the intersection of tourism and trade policy at the Trump International Golf Links in Doonbeg.
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