Overview: Princess Cruises has unveiled its reimagined beverage program, POURS (Premium Originals for Uncommon Revelations in Spirits), which includes a curated selection of premium spirits, wines, beers, and ready-to-drink beverages. The program also features zero-proof options and wellness-forward creations designed to meet the diverse tastes and preferences of modern travelers.
The Full Story
POURS is more than just a beverage program – it’s an experience that caters to today’s discerning guests, who seek both elevated indulgence and mindful choices. According to Sami Kohen, Princess Cruises’ vice president of food and beverage, “Today’s travelers are looking for experiences that feel intentional, inclusive, and truly premium.” To meet this demand, POURS has been carefully crafted with a focus on quality ingredients and expertly designed cocktails.
The program boasts an impressive lineup of celebrity partnerships with notable figures such as Camila and Matthew McConaughey (Pantalones Organic Tequila), Liev Schreiber (Slainte Irish Whiskey), Jason Momoa (Meili Vodka), Elizabeth Banks (Archer Roose), Jon Bon Jovi, and Jesse Bongiovi’s Hampton Water Rosé. These collaborations have resulted in some truly unique offerings that are sure to delight even the most seasoned travelers.
Production & Profile
The POURS collection includes a range of premium spirits, wines, beers, and ready-to-drink beverages carefully selected for their exceptional quality and flavor profiles. Among these is Pantalones Organic Tequila, which boasts notes of citrus, agave, and subtle hints of spice. Slainte Irish Whiskey offers a smooth finish with flavors of vanilla and oak.
The zero-proof collection also deserves attention, particularly the non-alcoholic tequilas that have been crafted to replicate the rich flavor profiles found in their alcoholic counterparts. These include passion fruit margarita and tropical margarita options that are perfect for those seeking a guilt-free cocktail experience.
Brand & Industry History
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