Overview: Vok Beverages introduces the Express-O Martini, a ready-to-drink pocket cocktail format featuring El Toro Tequila. The launch coincides with the return of the Emergency Marg ahead of peak summer and Christmas trading periods.
The Full Story
Vok Beverages is bringing its El Toro Pocket Cocktails back for a second year, introducing a new Express-O Martini alongside the returning Emergency Marg ahead of the peak summer and Christmas trading period. Following its debut in 2025, the limited-edition range is rolling out nationally through BWS and Dan Murphy’s, offering a convenient alternative to traditional ready-to-drink formats and cocktails prepared from scratch.
Retailing from $13 in-stores at Dan Murphy’s and BWS or from $15 online, each Pocket Cocktail contains two 50ml bottles, pairing a spirit or liqueur with a complementary cocktail mixer. The Express-O Martini combines 50ml of El Toro Grano de Café tequila liqueur with 50mL of Vok Espresso Martini Mix.
What This Means
Julia Foley, Vok Beverages Brand Manager, noted that cocktails are increasingly becoming part of at-home entertaining. She stated recreating favourites can mean purchasing multiple ingredients and spending time on preparation. Pocket Cocktails take the hassle out of the process while keeping the fun of mixing your own drink. Everything you need is in one convenient format, at a price point that makes it easy to try something new. The lead-up to Christmas presents a great opportunity for Pocket Cocktails, particularly with people looking for affordable gifts and easy options to bring along to social occasions.
Consumer Takeaway
Consumers can combine the two 50ml bottles, add ice and shake to create a bar-style cocktail in moments. The range is available online at eltorotequila.com.au and nationally via BWS, Dan Murphy’s and select independents for a limited time.
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