Overview: Lion’s Voodoo Ranger brand has entered the Australian vodka Ready-to-Drink (RTD) market with two new flavors: Hard Cola and Hard Lemonade. The RTDs are available now from $29 for a 4-pack at leading liquor retailers.
The Full Story
After years of dominating the craft beer scene, Lion’s Voodoo Ranger brand has expanded its portfolio to include vodka-based RTDs. This strategic move into the growing RTD market is seen as an opportunity to tap into the increasing demand for convenient and flavorful drinks among young adults.
The two new flavors launched by Voodoo Ranger are a bold take on classic refreshers. Hard Cola brings a nostalgic twist with its blend of cola flavor and a crisp vodka kick, while Hard Lemonade offers a bright citrus character that’s both tangy and refreshing.
Production & Profile
The 6% ABV RTDs are packaged in larger 375mL cans, providing consumers with an easy-drinking alternative to traditional mixed drinks. According to Albertus Lombard, Brand Director – RTD at LION, the company is seeing a shift in how young Aussie men engage with RTDs, seeking out drinks that pack real flavor and don’t compromise on value.
With its unique blend of vodka and cola or lemonade flavors, Voodoo Ranger Hard Cola and Hard Lemonade are poised to become popular choices among those looking for a refreshing drink that’s full of flavor. The RTDs’ larger can size is also an attractive feature, as it provides consumers with more value for their money.
Brand & Industry History
Voodoo Ranger has established itself as a leading brand in the Australian craft beer market, known for its bold and adventurous approach to brewing. The company’s entry into the RTD market marks an exciting new chapter in its history, as it seeks to expand its reach and appeal to a wider audience.
The vodka RTD category is growing rapidly, driven by consumer demand for convenient and flavorful drinks that can be enjoyed anywhere. With Voodoo Ranger’s strong brand reputation and commitment to quality, the company is well-positioned to succeed in this market.
What This Means
The launch of Voodoo Ranger Hard Cola and Hard Lemonade marks a significant shift in the RTD market, as it brings bold flavors and a new level of convenience to consumers. The brand’s entry into this category also highlights the growing trend towards premiumization within the beverage industry.
As more consumers seek out high-quality drinks with unique flavor profiles, Voodoo Ranger is well-positioned to capitalize on this trend. With its strong brand reputation and commitment to quality, the company is set to become a major player in the RTD market.
Consumer Takeaway
For consumers looking for a refreshing drink that’s full of flavor, Voodoo Ranger Hard Cola and Hard Lemonade are an excellent choice. With their unique blend of vodka and cola or lemonade flavors, these RTDs offer a bold and adventurous drinking experience that’s perfect for any occasion.
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