Overview: A roundup of old-school cocktails returning to tables this summer highlights a resurgence of forgotten favourites. The French 75 leads the trend with its combination of Champagne, gin, and lemon juice.
The Full Story
Every year a forgotten favourite makes a resurgence, and the classic French cocktail is returning to tables this year. The French 75 just screams summer with its combination of Champagne (or other sparkling variety, if on a budget), gin and lemon juice. It is a crowd-pleaser thanks to its simplicity – there’s no long list of ingredients to prep or cocktail shaker involved.
The selection includes a Vodka martini trend emphasizing shaken not stirred preparation. A Limoncello aperitif is described as a sun-soaked refresher. An Aperol Spritz is noted for jewel-like colour and sweet/bitter flavour. The Negroni is identified as a serious cocktail drinkers’ cocktail with equal parts bitter orange Campari, sweet vermouth and floral gin.
Production & Profile
Aperol belongs to the family known as botanical liqueurs, meaning they are distilled with herbs, spices or flowers. Ingredients include gentian root, rhubarb, and both sweet and bitter orange. Although Aperol does contain both bitter and sweet oranges as well as rhubarb, its vivid sunset colour was originally coloured with cochineal. These days an artificial colourant is used.
Vodka only became entrenched in American drinking culture in the 1970s. Although first distilled in America in 1934, it took a while for mixologists to realise just how versatile a spirit it was and started using it in classic gin and tequila led cocktails like a gimlet and of course the famous martini.
Brand & Industry History
Aperol has been around for over a hundred years, served straight up to get the taste buds excited for food. The Aperol spritz was popularised in the 1950’s and it now sits on the international bartender’s association’s (IBA) list of most requested cocktails. While Aperol has been around for over a hundred years, the Negroni is actually been around for more than a hundred years.
The French 75 is a classic French cocktail. The Cosmopolitan cocktail and Carrie Bradshaw have gone hand in hand since the 90s. This classic American cocktail is a mixture of vodka, triple sec, cranberry juice and fresh lime. Triple sec is an orange-flavoured liqueur that hails from France.
What This Means
The sentiment that everything old becomes new again holds true when it comes to cocktails of choice. Every year a forgotten favourite makes a resurgence. The French 75 just screams summer with its combination of Champagne, gin and lemon juice. The trend emphasizes simplicity – there’s no long list of ingredients to prep or cocktail shaker involved for the French 75.
Consumer Takeaway
This bottle or news offers the drinker specific recipes they can make at home. An Aperol spritz recipe is the basic one that’s approved by the IBA, which is a ratio of 3-2-1. That’s three parts prosecco, two parts Aperol and one part soda water. The selection includes simple cocktails to sip at sundown.
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