Overview: In an innovative twist to the traditional bar setting, No.3 London Dry Gin is redefining the classic Martini experience with its unique Afternoon-Tini Tour. On May 14th, 2026, spirits enthusiasts can board a specially designed bus for a one-night-only tour through central London.
The Full Story
No.3 London Dry Gin’s Afternoon-Tini Tour is part of the distiller’s wider Martini Mastered campaign aimed at pushing the boundaries of mixology and providing an alternative to traditional bar settings. The event, hosted by Global Brand Ambassador Alicia Stark, will combine a curated cocktail menu with a British afternoon tea spread.
The tour begins at Berry Bros. & Rudd on St James’s Street, where guests will be served a Long Martini Spritz –a variation of the brand’s Perfect Martini recipe. This marks an exciting development in No.3 London Dry Gin’s commitment to innovation and experimentation within its production process.
Production & Profile
No.3 London Dry Gin has undergone significant changes since its inception, most notably obtaining organic certification in September 2025 for all aspects of the distillation process, from production to bottling. This recognition solidifies No.3’s dedication to sustainability and quality within their operations.
The gin itself boasts an impressive accolade history with four International Spirits Challenge awards (2012-2019) and a Supreme Champion Spirit award at the same competition in 2019. Most recently, it received a Platinum Medal at the 2025 San Francisco World Spirits Competition.
Brand & Industry History
No.3 London Dry Gin has built an esteemed reputation since its inception with four International Spirits Challenge awards for ‘World’s Best Gin’ between 2012 and 2019, including a Supreme Champion Spirit award in 2019. The brand’s commitment to excellence is reflected not only in the quality of their product but also through recent industry recognitions.
The Martini Mastered campaign signifies No.3 London Dry Gin’s ambition to elevate the classic cocktail experience beyond traditional venues and into new, innovative settings like this unique bus tour.
What This Means
No.3 London Dry Gin’s Afternoon-Tini Tour represents a bold move in experiential marketing for spirits brands, pushing boundaries of what can be achieved within the world of mixology. By integrating a cocktail menu with afternoon tea elements, No.3 is redefining how consumers engage with their product and the industry as a whole.
This innovative approach not only enhances consumer experience but also underscores the brand’s dedication to innovation and customer engagement in an increasingly competitive market.
Consumer Takeaway
The Afternoon-Tini Tour offers spirits enthusiasts a unique opportunity to engage with No.3 London Dry Gin beyond traditional bar settings, immersing themselves in an exclusive experience that combines the elegance of afternoon tea with the sophistication of expertly crafted cocktails.
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