Overview: Marble Distilling Co. has won a silver medal in the inaugural North American Nonalcoholic Cup with its Peach Jalapeño Shrub, marking a significant achievement for the Carbondale-based company that specializes in spirits and nonalcoholic beverages.
The Full Story
The company’s commitment to innovation has earned it over 40 honors in national and international competitions since its inception, including gold, silver, and bronze medals for their vodka Gingercello and Moonlight EXpresso. This latest award proves the importance of continuing to develop new products as consumer preferences change.
Production & Profile
The production process of Marble’s shrubs involves a fermentation method where the fruit is fermented before being concentrated, resulting in a drink with more texture and body than traditional spirit-based beverages. The result can be enjoyed on its own or mixed with soda water for a refreshing sparkling drink.
Brand & Industry History
The nonalcoholic beverage industry has seen significant growth over the years as consumers cut back on their alcohol consumption, whether temporarily due to health reasons or permanently as part of a lifestyle change. Marble Distilling Co.’s entry into this market two years ago was strategic and successful.
What This Means
The award is especially meaningful for Baker because it validates nearly two years of work in developing nonalcoholic products, showcasing the company’s adaptability to an evolving industry landscape. The growth of the nonalcoholic beverage market indicates that companies willing to innovate will thrive.
Consumer Takeaway
The Marble Distilling Co.’s Peach Jalapeño Shrub is a testament to innovation in the spirits and beverages sector, particularly among smaller producers like Marble, which can compete with larger brands. As consumer preferences continue to shift toward healthier options or more versatile products, this award serves as a catalyst for further growth.
Source: Read the original article
