Overview: London’s inaugural establishment focused exclusively on sake and wine has opened in Camden Passage, founded by sommelier Maxime Maiano. The venue features an eclectic menu and operates as its own importer for small-production wines and rare sakes.
The Full Story
SANE is located at 2-4 Camden Passage, London N1 8ED, in the Islington district. The establishment places sake and wine on equal footing within a selection that extends to Asian spirits including soju and fresh makgeolli. Founded by sommelier Maxime Maiano, who spent the last four years working in Japanese and Michelin-starred kitchens, the bar offers an eclectic menu featuring items such as gochujang gazpacho, crab rillettes, and smashed Jersey royals.
For patrons seeking guidance, the team provides sommelier-guided tastings and food pairings. The venue operates as its own importer, granting direct access to small-production wines and rare sakes that would otherwise be harder to find in London. This approach ensures a curated selection aligned with the region’s growing interest in these beverages.
Production & Profile
The bar distinguishes itself by sourcing small-production wines and rare sakes directly, bypassing standard distribution channels. The inventory includes a significant selection of Asian spirits, specifically highlighting soju and fresh makgeolli alongside the core sake and wine offerings.
Brand & Industry History
SANE marks a new chapter for the city as London’s first bar dedicated solely to sake and wine. The project is the work of sommelier Maxime Maiano, whose background includes four years spent in Japanese and Michelin-starred kitchens. This foundation informs the venue’s commitment to elevating sake and wine to the same level of prestige.
What This Means
The opening is described as timely, landing right in the middle of London’s growing love affair with sake, which was tipped as one of the city’s biggest drinks trends for 2026. Camden Passage has historically been hit and miss when it comes to food and drink, but is now having a moment. The area recently saw Uchi Bake open its sandos and hojicha cheesecakes on the street, while Yard Sale Pizza landed nearby.
Consumer Takeaway
The venue offers direct access to rare sakes and small-production wines through its own import operations. Located at 2-4 Camden Passage, London N1 8ED, SANE provides sommelier-guided tastings and food pairings for visitors seeking an expert experience. Further information is available via sane.wine.
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