Overview: A curated edit highlights a new class of alcohol brands backed by India’s entertainment and business figures. These ventures transition from screen to shelf, offering premium blended scotch, vodka, tequila, and gin that elevate the home bar experience.
The Full Story
The most interesting bottles on shelves today are not just drinks, they are ventures. Backed by some of India’s biggest names in entertainment and business, a new class of alco-bev brands is proving that celebrity ownership can mean more than a famous face on a label. The Glenwalk represents Sanjay Dutt’s premium blended Scotch, described as a masterclass in restraint and richness. This spirit features a smooth, character-rich marriage of the finest malt and grain whiskies, patiently matured in oak until it yields soft ribbons of fruit, warm spice, and a whisper of smoke on the finish.
Ajay Devgn’s luxury single-malt Scotch range, The GlenJourneys, is built on patience and craft. From the 21-year-old Pioneer Edition to the deeply layered cask finishes, every bottle carries a symphony of dried fruit, aged oak, honeyed smoke, and warm spice, each note arriving in its own unhurried time. Alongside these Scotch offerings, Badshah’s six-times-distilled vodka offers pure liquid clarity, crisp, creamy, and finished with a subtly aromatic edge that lingers just long enough to be remembered. Varun Jain founded Smoke Lab as India’s pioneering premium vodka, distilled from fragrant Basmati rice and pure Himalayan spring water.
The lineup extends beyond spirits to include tequila and gin crafted for the modern drinker. Co-founded by Rana Daggubati, Loca Loka is a premium, additive-free tequila crafted from 100% highland blue Weber agave in Jalisco, Mexico. The name fuses Spanish “loca” with Sanskrit “loka,” reflecting a bold Indo-Mexican spirit that bridges cultures. Available in Blanco, Reposado, and Añejo expressions, it brings refined agave character and global energy to the home bar. Sanya Jain’s Mohulo is India’s first craft sipping gin, built around the rare and storied Mahua flower and an artfully chosen cast of botanicals.
Production & Profile
The technical specifications across this collection emphasize precision and distinct regional ingredients. The Glenwalk and The GlenJourneys rely on oak maturation to yield specific flavor profiles ranging from soft fruit to warm spice. Shelter 6 and Smoke Lab both utilize Basmati rice and Himalayan spring water as their base, with the former offering a subtly aromatic edge and the latter featuring Indian-inspired flavours such as saffron and aniseed. Loca Loka stands apart by using 100% highland blue Weber agave in Jalisco without additives.
Mohulo Gin distinguishes itself through its botanical composition, centered on the Mahua flower to create a floral, gently sweet profile layered with complexity. The GlenJourneys specifically highlights the 21-year-old Pioneer Edition alongside other cask finishes that deliver notes of dried fruit and honeyed smoke. These production methods ensure that each bottle carries a symphony of flavors designed for slow sipping or as the backbone of a well-made mix.
Brand & Industry History
This collection represents a shift where celebrity ownership signifies more than a famous face on a label, marking a new class of alco-bev brands. Smoke Lab is noted as India’s pioneering premium vodka, while Mohulo Gin is identified as India’s first craft sipping gin. These labels demonstrate that the industry is moving toward ventures backed by visionaries in entertainment and business who are redefining what India pours at the table.
What This Means
The presence of these brands signals a broader elevation of the home bar experience within the region. Loca Loka specifically bridges cultures through its Indo-Mexican spirit, bringing global energy to the domestic setting. The focus on pioneering single malts and vodkas indicates a trend toward high-quality ingredients and distinct regional identities, such as the use of Himalayan spring water and Basmati rice.
Consumer Takeaway
These are bottles with presence, crafted with care, backed by vision, and ready to elevate whatever the evening holds. Whether seeking a smooth blended Scotch, a crisp vodka, or a floral gin, each expression offers specific specs like cask finishes, distillation counts, and agave sourcing that define the quality. The collection provides a curated edit of celebrity and industrialist-backed labels that deserve a spot on any serious home bar.
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