Overview: Suntail Drink Co. has secured recognition as the best-performing product in Feaster Festival & Events history, marking a significant achievement for the Vancouver-based brand. This status confirms the company’s position as the highest-performing product across the festival portfolio in 2026 during its second year of partnership with the organizer.
The Full Story
The Vancouver-born tequila cocktail brand has reached this point just two years into its journey, establishing a strong presence within the ready-to-drink category. Feaster Festival & Events named Suntail the best-performing product across its portfolio in 2026, following thousands of festivalgoers trying the canned cocktails at venues focused on food, drinks, music and culture. The partnership spans multiple events including Rosé Disco, Country Club, Punchbowl, Harvest Haus, and Whisky Global, allowing Suntail to connect with consumers across different audiences rather than a single event.
Production & Profile
Suntail utilizes premium blue-agave tequila for its ready-to-drink cocktails. Technical specifications include micro-carbonation, which creates less fizz than many traditional canned cocktails, alongside four grams of sugar per can. The formulation contains no artificial colours or flavours, an approach the company states creates a cleaner, crisper drink while preserving expected cocktail flavour. Available options include Citrón, a lemon-lime margarita; Sandia, a watermelon margarita; and Soleada, a tropical mango margarita.
Brand & Industry History
Suntail initially launched in British Columbia before announcing its first expansion outside the province with a rollout in Alberta. The Alberta launch will begin in Calgary and Edmonton, with plans to enter more Alberta markets later. While the company continues growing in B.C. through retail placements, festivals, hospitality venues and local partnerships, the Feaster recognition carries extra weight because the company remains in its early stages of this specific partnership.
What This Means
Suntail’s performance during Feaster’s 2026 season suggests the brand has moved beyond initial curiosity and built a repeat audience. Festivals provide consumers a direct way to compare products, offering the Suntail team a chance to speak with consumers and hear their reactions directly. Retail sales can show what sells, but they do not always explain why, making this direct feedback crucial for a company in its second year.
Consumer Takeaway
For festivalgoers, the partnership should keep the brand part of the Feaster experience as the company adds events and markets. For Suntail, the relationship offers a way to build national awareness while maintaining direct connections with consumers through venues across Canada and North America.
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