Overview: Bacardi has secured the role of official drink partner for the 2026 MTV Video Music Awards. The announcement coincides with a programming shift bringing back the “Best Dance” category and features a lineup hosted by Snoop Dogg at the Peacock Theater in Los Angeles.
The Full Story
Darnell Holguin, Bacardi National Brand Ambassador, noted that music and Bacardi have always gone hand in hand. The brand intends to capture the energy of creativity and individuality through cocktails that are fun, flavorful, and easy to enjoy. Attendees at the awards show will sip on drinks designed to transport them to the island of Bermuda while dancing along to their favorite artists.
The event is set to premiere Sunday, Sept. 27 at 7:30 p.m. ET on CBS, simulcasting on MTV and streaming on Paramount+. With tonight’s star-studded awards show hosted by Snoop Dogg, and set to feature the world premiere of Taylor Swift’s new music video, attendees can party like a pop star and stream the 2026 VMAs at home — all with the event’s signature cocktail in hand.
What This Means
The partnership aligns with the programming change bringing back the “Best Dance” category for the first time in seven years. Holguin noted that whether dancing with friends or hosting a watch party at home, there is something in this lineup for every kind of music fan.
Consumer Takeaway
Viewers can recreate the experience at home using specific recipes provided by the brand. The official cocktail features 1.5 oz. Bacardi Superior Rum, mojito mint syrup, lime juice, club soda, a mint sprig, and a lime wedge. Additional options include the Agua Fresca with Bacardi Gold, the Coco Colada Spritz with Bacardi Coconut Rum, and the 808 featuring Bacardi Reserva Ocho. Hosts are encouraged to use quality ingredients, fresh citrus, and simple snacks like plantain chips or jerk chicken sliders.
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