Overview: A new clandestine drinking spot has opened its doors in Midtown East, offering a hidden venue accessible via freight elevator. The location features an Art Deco interior and is the latest project from PDT founder Jeff Bell.
The Full Story
Highball, Ltd. is situated on the 11th floor of an office building at 708 Third Avenue in Midtown East. Access to the venue requires visitors to provide their name to a staff member holding an iPad outside a set of dark double doors. Upon entry through the freight entrance, guests enter a giant steel elevator that leads to the main lounge.
The interior is described as an Art Deco wonderland devoted to booze and leisure. Deep, sumptuous lounge areas and intimate cocktail nooks are available for gathering friends or socializing. The venue operates Monday through Friday from 5–10 p.m., and reservations are required for entry.
Production & Profile
The cocktails at Highball, Ltd. are characterized as gorgeous and thoughtful, with a lineup of serious highballs. A signature offering includes tequila, pineapple, and green pepper. The classics remain available alongside these specific creations. The glassware is noted for its quality, described as beautiful enough to warrant a display case.
Brand & Industry History
The venue represents the latest release from PDT founder Jeff Bell, a connoisseur of the genre. The history of hidden bars traces back to PDT nearly 20 years ago, with the first experience being a craft cocktail den accessed through a phone booth inside Crif Dogs on St. Marks Place in the East Village. That original location has since shuttered due to a fallen tree.
What This Means
This release is part of a broader trend featuring four new speakeasies worth seeking out, ranging from a secret cocktail den high above Midtown to a rum lover’s hideaway beneath a Brooklyn bar. The roundup includes a basement with an undercurrent of rum, a Colombian house of spirits in a back room, a jazz club one flight up, and this office lounge.
Consumer Takeaway
Drinkers seeking a hidden experience in Midtown East can visit Highball, Ltd. at 708 Third Avenue. The venue is open Monday through Friday between 5–10 p.m., with reservations required to secure a spot. Guests should expect an Art Deco interior and signature highballs including the tequila, pineapple, and green pepper option.
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