Overview: Nevada-based Deviant Cocktail Club has launched its monthly subscription model on October 12, 2026. Founded by Jordan Raulston, the company combines original recipes with licensed food manufacturing to produce in-house components like syrups and bitters. The launch introduces two distinct product lines catering to drinkers and non-drinkers alike.
The Full Story
Deviant Cocktail Club operates as a licensed food manufacturer producing in-house components under Current Good Manufacturing Practices, commonly known as cGMP. Unlike cocktail-kit businesses that primarily assemble commercially available products, the company manufactures selected components including simple syrups, dehydrated fruits, garnishes, and bitters. This integrated approach supports the company’s plans to expand its offerings while maintaining a consistent relationship between recipe development, ingredient production, and the customer experience.
The first subscription box, Agave After Hours, is scheduled to ship in November 2026 and features three original tequila-based cocktail experiences. The format reduces the need to purchase full-size bottles of every syrup, garnish, bitter, or other specialty ingredient required by individual recipes. The company plans to introduce new recipes, ingredients, and themes with each monthly release rather than repeatedly shipping the same assortment.
Production & Profile
Deviant offers two distinct experiences designed for different preferences. The DEVIANT is designed for customers who supply the featured alcoholic spirit themselves. The ALIBI provides a zero-proof alternative that includes a full-size zero-proof spirit and is designed to remain alcohol-free, including in its bitters.
Both experiences feature original recipes, portioned specialty ingredients, and guided preparation, while allowing customers to choose the format that suits their preferences. Each subscription box contains ingredients for 12 drinks with original recipes designed for at-home preparation. The concept emphasizes participation as much as the finished drink.
Brand & Industry History
Founder Jordan Raulston transitioned from bartending and mixed martial arts to entrepreneurship after developing the business idea in 2018. Before launching its subscription service, Deviant gained recognition through several entrepreneurship competitions in Nevada. The company took first place at Launch Nevada and won the Sontag Entrepreneurship Competition, helping establish its position within the state’s startup community.
It was also selected as a Top Ten Finalist at Reno Startup Week’s regional Startup World Cup competition from more than 75 applicants. These milestones reflect Raulston’s transition from bartending to entrepreneurship, with the brand rooted in the idea that taking an unconventional route can sometimes lead exactly where you are supposed to go.
What This Means
Customers can learn preparation techniques, explore unfamiliar flavor combinations, and share the results with friends and family. Deviant’s goal is to make staying home an intentional social experience. Its subscription model combines the convenience of a curated delivery with the opportunity to learn a skill and create something independently.
Beyond its subscription model, the company aims to build an experience-driven hospitality brand centered on creativity, discovery, and shared occasions. Its mission reflects Raulston’s founding philosophy: encouraging people to explore new experiences and defy the ordinary.
Consumer Takeaway
Members can also vote on upcoming box selections, helping shape future releases. The format reduces the need to purchase full-size bottles of every syrup, garnish, bitter, or other specialty ingredient required by individual recipes. Readers can explore the company’s products and upcoming collections at deviantcocktailclub.com.
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