Overview: In this article, we delve into the history of Pimm’s No. 1 liqueur and its role as a quintessential Wimbledon cocktail.
The Full Story
Pimm’s No. 1 has been a British institution for over a century, with its origins dating back to the 19th century. Founded by James Pimm, an English oyster bar owner, in London during this time period.
Initially marketed as “a health drink,” Pimm’s was initially created to cater specifically toward sailors and travelers. The original recipe contained a mixture of herbs such as mint, lemongrass, and ginger beer-based mixers. However it quickly became popular among the wealthy for its refreshing qualities and social status.
By 1870, Horatio Davies acquired Pimm’s No.1 from Samuel Moray and launched its expansion to bars across London
Production & Profile
Pimm’s is a botanical-based liqueur that contains an intricate blend of herbs, spices and citrus peels. The original recipe remains largely unchanged since the 19th century.
The Pimm’s No.1 Cup cocktail typically consists of two ounces Pimm’s No. 1 liqueur mixed with lemon juice in a ratio between one to three parts depending on personal preference as well with ginger ale or beer for added fizziness, then garnished fresh cucumber slices along strawberry sprigs.
Brand & Industry History
Pimm’s has undergone numerous changes throughout its history. In the 1950s it was sold to several companies and underwent a series of rebranding efforts in an attempt to regain popularity among younger generations, but ultimately failed at creating any lasting impact.
What This Means
The Pimm’s Cup has become synonymous with Wimbledon due largely because James Pimms’ recipe was influenced by traditional British tea parties and cocktail culture of the time. Its enduring appeal is in its refreshing taste profile, ease to make, as well as versatility when combined with various ingredients such as citrus fruits.
Consumer Takeaway
The next time you order a Pimm’s Cup at your local pub or hotel bar this summer consider giving it another try. It may be the perfect drink for hot weather days while watching tennis matches, so there is something to savor in every sip of this timeless classic cocktail.
Source: Read the original article
