Overview: Bandero Tequila has entered into a multi-year partnership to become the Official Tequila Partner of the Las Vegas Raiders. The agreement establishes premium brand integrations including a signature cocktail featured at Allegiant Stadium and prominent in-stadium visibility. This collaboration is designed to engage guests and create memorable interactions with the brand within the sports environment.
The Full Story
Bandero Tequila will enhance the fan experience through a series of premium brand integrations, including a signature cocktail featured throughout Allegiant Stadium. The partnership also delivers prominent in-stadium visibility & hospitality experiences designed to engage guests, strengthen relationships, and create memorable interactions with the brand.
“We’re enormously excited for Bandero Tequila to partner with the Las Vegas Raiders,” said Jonathan Kendrick, Co-Founder, Chairman and CEO of Bandero. “We are proud to bring our award-winning tequila to the great fighting Raiders, adding spirit to the most electric game-day environments in sports.”
Raiders Vice President of Corporate Partnerships Christian Howard noted, “We’re proud to welcome Bandero Tequila to the Raiders family.” This partnership connects two brands committed to authenticity, culture and creating unforgettable experiences for Raiders fans everywhere. We look forward to celebrating this relationship at Allegiant Stadium on game days and beyond.
The partnership marks a major milestone for Bandero Tequila as the brand continues to expand its presence across sports, entertainment, and culture. “This is more than just a sponsorship,” added John Paul DeJoria, Co-Founder and Brand Ambassador for Bandero Tequila. “This is Bandero joining Raider Nation at the start of an exciting new era for the Raiders, a team with great heritage, fan base, and a great future!”
Known for its distinctive bottle, smooth tequila profile, and bold brand identity, Bandero has earned recognition across major spirits competitions, including recent honors for Bandero Blanco and Bandero Café.
Production & Profile
Bandero Tequila offers Premium Blanco, Reposado & Cafe Tequila from Jalisco. The lineup is led by Bandero Blanco, Bandero Café, and a limited edition Reposado launching this year. Bandero delivers a bold, smooth, and memorable tequila experience built for those who value quality, character, and authenticity.
Brand & Industry History
Bandero Tequila is a premium tequila brand from Jalisco led by Jonathan Kendrick and John Paul DeJoria. The brand continues to expand its presence across sports, entertainment, and culture while maintaining recognition across major spirits competitions.
What This Means
This partnership marks a major milestone for Bandero Tequila as the brand continues to expand its presence across sports, entertainment, and culture. It signifies the addition of spirit to the most electric game-day environments in sports, connecting two brands committed to authenticity and culture.
Consumer Takeaway
Fans can expect premium brand integrations including a signature cocktail featured throughout Allegiant Stadium. The partnership delivers prominent in-stadium visibility & hospitality experiences designed to engage guests and strengthen relationships with the brand. Bandero Tequila offers Premium Blanco, Reposado & Cafe Tequila from Jalisco for those who value quality, character, and authenticity.
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