Overview: Bronco Wine Co has established a commercial partnership with Jordan Vineyard & Winery effective August 1, 2026, to scale its namesake brand within the United States. While Jordan remains independently owned and operated, the agreement creates an integrated commercial organization combining regional leadership with field sales capabilities.
The Full Story
Bronco Wine Co announced the formation of a commercial partnership in the US with Jordan Vineyard & Winery on August 3, 2026. The deal aims to forge an integrated commercial organisation that combines Jordan’s regional leadership and Bronco’s field sales organisation. Casey Tedd, CCO of Bronco Wine Co, stated that the company is thoughtfully expanding its portfolio through a select group of strategic partnerships with established wineries.
Named after its founders, the winery was set up in Sonoma County’s Alexander Valley in 1972 by Tom and Sally Jordan. The vineyards produce predominantly Cabernet Sauvignon and Chardonnay. This partnership follows Bronco Wine Co’s creation of a strategic alliance with boutique brands Brilliant Mistake and When She Was King in March. In June, the privately owned US wine group also acquired Californian peer Resurrection Brands.
Brand & Industry History
The Jordan Vineyard & Winery was established in 1972 by Tom and Sally Jordan in Sonoma County’s Alexander Valley. Named after its founders, the winery maintains an exceptional legacy within the region. This partnership integrates that legacy with a national platform to connect with more consumers while providing distributors and customers with a stronger portfolio built to win.
What This Means
The tie-up follows Bronco Wine Co’s creation of a strategic alliance in the US with boutique brands Brilliant Mistake and When She Was King in March. In June, the privately owned US wine group also acquired Californian peer Resurrection Brands. These moves indicate a broader trend of wholesaler consolidation redefining alcohol’s three-tier system in the US market.
Consumer Takeaway
The partnership allows Bronco Wine Co to scale its namesake brand in its home market while Jordan remains independently owned and operated. Consumers can expect an integrated commercial organisation that connects regional leadership with national distribution capabilities.
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