Overview: Chateau Ste Michelle, the flagship brand of Ste Michelle Wine Estates, introduces a Columbia Valley Red Blend and Evergreen Vineyard Riesling. Concurrent industry updates include Oishii Sake entering the liqueur category and legal developments involving Southern Glazer’s and Diageo.
The Full Story
The new Red Blend is priced at $17 per 750-ml bottle and features Rhône and Bordeaux red varietals from the Columbia Valley. A single-vineyard offering, the Evergreen Vineyard Riesling, costs $29 per 750-ml bottle and originates from one of Washington’s prominent sites for Riesling. Both wines are available nationwide.
In related industry news, Oishii Sake enters the liqueur category. Southern Glazer’s announces FTC settlement terms. Diageo prevails in a New York Agave class-action case.
Consumer Takeaway
These releases offer consumers access to new varietal blends and single-vineyard options at specific price points, with nationwide availability for the wine selections.
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