Overview: GBK Brand Bar hosted a two-day luxury gift lounge at The Sun Rose West Hollywood during Emmy Week, presented by medical technology company Xenter Inc. and Tequila Alto Canto. The event showcased high-altitude tequila from Mexico, sustainably-produced wine from Temecula, and 35-year-old Royal Brandy from Armenia alongside wellness and culinary partners.
The Full Story
The daytime event was presented by medical technology company Xenter Inc. and Tequila Alto Canto, a high-altitude tequila from Mexico made with organic agave and pure spring water. GBK Brand Bar celebrated Emmy week with this luxury gift lounge setup at The Sun Rose West Hollywood, where guests were treated to a curated selection of spirits and wellness products.
Lorenzi Estate featured its sustainably-produced Temecula wines, including the 2021 Cabernet Franc, which The Tasting Panel and The Somm Journal called “a Cab Franc at the highest global level.” Jardins d’Arménie introduced its 35-year-old Royal Brandy, made from Armenia’s Voskehat grapes. The brandy undergoes a unique triple-aging process, beginning in oak barrels before moving to apricot wood and eventually returning to oak. The result brings together chocolate and vanilla notes, followed by lingering fruit and subtle nuttiness.
Naturally Bare Wellness Spa featured Dr. Vanita Rattan’s skincare, Los Angeles haircare brand Philip B. treated VIPs to products from its botanical collection and Mushroom Body Jewelry completed the head-to-toe lineup with gold piercing pieces. APEX Regenerative introduced guests to its stem cell exosome products, designed to support healing, reduce inflammation and optimize recovery. International speaker and best-selling author Ann Steffen Sommer offered a complimentary “Fear Code Elite Recalibration” session to help guests uncover hidden limitations and recognize their strengths.
Ike’s Love & Sandwiches served up its signature creations, known for their playful names and Ike’s famous “Dirty Sauce,” and Dallas-based C.R.E.A.M Luxury Coffee served freshly roasted, small-batch brew. Panama Blue Rainforest Spring Water kept everyone hydrated with water that begins as rainfall above Panama’s Chagres National Park before slowly filtering through mineral-rich volcanic rock into a protected aquifer. Giving was not limited to the guest bags. The lounge supported the She Ready Foundation, founded by Tiffany Haddish to help children in foster care.
Production & Profile
The featured spirits include Tequila Alto Canto, a high-altitude tequila from Mexico made with organic agave and pure spring water. Lorenzi Estate offered the 2021 Cabernet Franc, which is sustainably-produced in Temecula. Jardins d’Arménie presented its 35-year-old Royal Brandy, made from Armenia’s Voskehat grapes.
The brandy undergoes a unique triple-aging process, beginning in oak barrels before moving to apricot wood and eventually returning to oak. The result brings together chocolate and vanilla notes, followed by lingering fruit and subtle nuttiness. Lorenzi Estate’s 2021 Cabernet Franc was recognized by The Tasting Panel and The Somm Journal as “a Cab Franc at the highest global level.”
Consumer Takeaway
This bottle or news offers access to high-altitude tequila made with organic agave and pure spring water, alongside a 35-year-old Royal Brandy featuring Voskehat grapes and a triple-aging process. The selection also includes sustainably-produced 2021 Cabernet Franc from Temecula, recognized for its global standing.
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