Overview: Fine wine merchant Forum Fine Wine has launched a new combined division with its existing auction houses, bringing together expert knowledge and services in the rare book market. The firm aims to offer high-touch service alongside trading platforms and primary sourcing of fine wines.
The Full Story
The move is seen as a bold step into the fine wine industry by Forum Fine Wine, combining its expertise with that of established auction houses like itself, creating an unbeatable offering for clients. Richard Siddle spoke with James Pymont to uncover the reasoning behind this strategy.
There has long been a connection between fine wine merchants and auction houses that put many great wines under the hammer. So at first sight it makes perfect sense for an established auction house, also key player in rare books and art world, to start its own fine wine merchant division. Which is exactly what Forum Fine Wine has done with its new combined Forum Fine Wine[https://www.forumfinewine.com]and BidforWine[https://www.bidforwine.co.uk]division.
James Pymont Managing Director of the company explains why it made such a bold move. Richard Siddle spoke with James about this plan and more.
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