Overview: The Hyderabad whiskey market is set for a revolution with the entry of three new premium whisky brands — Aodh Irish, Woodburns Contemporary Rare Indian, and Yello Designer. Launched by ABD Maestro Pvt Ltd, these spirits are poised to challenge the status quo in this rapidly evolving city.
The Full Story
Abruzzo is an Italian region known for its rich history and wine culture. In a surprising move, Hyderabad-based luxury spirits arm of Allied Blenders & Distillers Limited (ABD) has ventured into Indian whisky with Aodh Irish Whiskey. Founded by actor Ranveer Singh, the ABD Maestro Pvt Ltd aims to cater to consumers seeking an exceptional drinking experience.
Woodburns Contemporary Rare Indian Whisky boasts a rich and complex blend of Scotch and Indian malts crafted for the modern palate. Yello Designer Whisky takes a bold approach with its unique cross-continental design-forward profile that is set apart from traditional whiskies. These super-premium spirits are now available at leading retail outlets in Hyderabad, priced between Rs 2,500 to Rs 3,470.
Production & Profile
Aodh Irish Whiskey undergoes triple distillation for a famously smooth and easy-drinking character that fans of classic Irish whiskey will appreciate. Triple-distilled for its exceptionally smooth profile.
The Woodburns Contemporary Rare Indian Whisky boasts an exquisite blend of Scotch and Indian malts, showcasing the diversity found in India’s thriving whisky scene. Yello Designer Whisky on the other hand breaks all rules with a bold cross-continental design-forward cross continental blends crafted to appeal to modern tastes.
Brand & Industry History
The story behind ABD Maestro Pvt Ltd dates back 1906 when Allied Blenders and Distillers (ABD) was founded by Charles R. Thapar. After five decades of serving India, the company saw an opportunity to create its own premium spirits arm – ABD Maestro.
India has a rich history dating back thousands of years with ancient whisky traditions practiced along rivers like the Ganges and Indus River in Indian state Jammu & Kashmir. Whiskey is gaining popularity as people seek better drinking experiences, and brands are now catering to this trend by launching premium spirits such as Aodh Irish Whiskey.
What This Means
The market trends indicate that there’s an opportunity for a super-premium Indian whisky player who could cater well to the growing demand in Hyderabad. India has been witnessing tremendous growth in its liquor industry, and with three new brands entering this rapidly evolving city, it’s clear that consumers are getting more choice.
Consumer Takeaway
For those willing to indulge in a premium drinking experience, these whisky options will provide an unforgettable encounter. Aodh Irish Whiskey boasts a classic Irish profile while Woodburns Contemporary Rare Indian Whisky combines Scotch and Indian malts for a diverse taste. Yello Designer Whisky is perfect for modern palates who wish to break away from traditional profiles.
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