Overview: Marcelo Ebrard announced that Mexico and India are moving to reduce the current import tariff on tequila during a presentation at the APEC summit. Progress has already been made toward lowering the existing 150 percent tax, with a formal trade agreement expected by 2027.
The Full Story
During Tequilero Day within the APEC summit investment and trade agenda, Secretary of Economy Marcelo Ebrard highlighted the economic cooperation between the two nations. He confirmed that Mexico has already made progress in reducing India’s tariff of 150% to tequila. The announcement underscores a commitment to modernize their trade agreement to reduce the import tax that currently amounts to 150 percent.
Tequila exports to India grew 30 percent between 2024 and 2025, reflecting strong demand despite high duties. Mexico will promote economic cooperation as part of the APEC summit investment and trade agenda. The framework supports the goal of modernizing their trade agreement to reduce the import tax that currently amounts to 150 percent.
What This Means
The reduction of import duties is set to facilitate increased access for consumers in India following a period of significant export growth. By concluding the trade agreement in 2027, the nations aim to modernize their economic relationship within the broader APEC investment and trade agenda. This shift supports the goal of promoting economic cooperation between Mexico and India regarding specific spirit categories.
Consumer Takeaway
This news offers a glimpse into a shifting market landscape where regulatory barriers are being lowered to support international trade. Drinker interest is supported by the documented 30 percent growth in exports over the last two years, suggesting improved availability as the tariff reduction targets are met.
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