Overview: Jon Lindsay partners with Don Gato Tequila to create original song “Cool Times” for the brand’s campaign. The project was developed by Danny McBride and David Gordon Green through the Saga of All Sagas films, which combine Lucha Libre mythology, tequila, cats and comedy.
The Full Story
Daffin Records solo artist and producer Jon Lindsay has partnered with Don Gato Tequila to create the original song Cool Times for the brand’s campaign. Written, produced and performed by Lindsay, the track features backing vocals from Benji Hughes and provides the soundtrack for a one-minute Don Gato house-party spot directed by Chris Walldorf. The spot was written, directed and shot by Walldorf, who is also a co-owner of Don Gato in Charleston. It follows a poolside party as the brand’s character pours tequila, raises glasses and eventually takes the celebration into the pool.
The track takes its title from Don Gato’s Made good. For cool times. brand positioning and extends a campaign that has received recognition from Ad Age, Adweek and MediaPost. Jon Lindsay stated, “I’ve been a fan of the world Danny created for Don Gato from dayone,” noting the ads have been insane and deserve the recognition. Chris Walldorf added that it was a perfect fit as they all go way back, mentioning Jon and Benji knock it out of the park. The collaboration highlights the connection between Jon Lindsay and Benji Hughes who have worked together since their early years in Charlotte, North Carolina.
Consumer Takeaway
The release offers a poolside party vibe with tequila pours and glasses raised. It aligns with the brand positioning “Made good. For cool times.” The collaboration highlights the connection between Jon Lindsay and Benji Hughes who have worked together since their early years in Charlotte, North Carolina.
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