Overview: On Friday, August 14, 2026, the Kenya Bureau of Standards (KEBS) issued a statement regarding product authenticity following news that Rwanda suspended five Kenyan alcohol brands. The bureau emphasized the need for consumers to verify products before purchasing to avoid counterfeit and substandard goods.
The Full Story
KEBS advised consumers to locate the code underneath the standardisation mark, known as the S-mark or SM, displayed on the product. To confirm authenticity, individuals can compose an SMS writing ‘SM#’ followed by the permit or standardisation number and send it to 20023. An immediate reply will confirm whether the product bears a valid KEBS standardisation mark, along with details such as the manufacturer and permit validity.
This same SMS platform applies to Import Standardisation Marks (ISM#UCRnumber) and verifying claimed KEBS officers by sending HR# followed by the staff number. Consumers can also utilize the KEBS official mobile app, check the product directory on the KEBS website, or call the toll-free line 1545 for assistance or to report suspicious items under the “Wajibika na KEBS” public participation campaign.
What This Means
Counterfeit and substandard products remain a widespread problem across Kenya, with estimates suggesting the illicit trade costs the economy hundreds of billions of shillings annually. High-risk categories include alcoholic beverages, alongside agricultural inputs, construction materials, electronics, pharmaceuticals, personal care items, and vehicle parts. KEBS has intensified market surveillance, factory inspections, border checks, and seizures as part of ongoing efforts to remove non-compliant goods. The bureau works closely with the Anti-Counterfeit Authority (ACA), Kenya Revenue Authority (KRA), police, and other agencies in multi-agency operations.
Consumer Takeaway
Consumers are reminded that genuine officers do not solicit bribes or make on-the-spot arrests; their identities should always be verified via the SMS system or by contacting KEBS offices to avoid imposters posing as inspectors who harass traders.
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