Overview: Mission Craft Cocktails introduces the Pickle-Rita, a savory, dill-infused ready-to-drink margarita with 25% ABV. The release coincides with National Tequila Day and targets retail partners including Total Wine & More, Costco, and Ralphs for a Fall 2026 debut.
The Full Story
In celebration of National Tequila Day on July 24, Mission Craft Cocktails proudly unveils its newest innovation in bar-strength, ready-to-drink cocktails: the Pickle-Rita. This salty new addition joins Mission’s current margarita lineup, which includes a Classic Margarita, Jalapeño Pineapple Margarita, Strawberry Margarita, Watermelon Margarita, and the recently debuted Tamarind Margarita.
What started as an April Fools’ joke quickly became one of the most requested cocktails we’ve ever dreamed of, according to Mission Craft Cocktails founders Amit Singh and Marcin Malyszko. When the brand teased a spiked pickle cocktail last April, people flooded inboxes asking where they could actually buy it. The team responded by creating the Pickle-Rita to satisfy pickle lovers without leaving them hanging.
Production & Profile
The Pickle-Rita is made with premium tequila from Productos Finos de Agave, a third-generation, family-run independent distillery and Mission Craft Cocktails’ new tequila partner. Combined with dill, the beverage represents a bold, savory take on the classic margarita that is perfect for pickle lovers. The product features locally-sourced California ingredients and maintains a 25% ABV within the brand’s broader range of 20-40% ABV ready-to-drink cocktails.
Brand & Industry History
Mission Craft Cocktails is a purpose-driven brand committed to pouring it forward and delivering an impact. The company utilizes locally-sourced California ingredients and gives back to the communities where those ingredients are sourced through its One Bottle = One Meal program with Feeding America. To date, the initiative has funded 1,675,924 meals for those in need and is on track to fund 2,000,000 by the end of 2026.
What This Means
The addition of the Pickle-Rita expands Mission’s award-winning ready-to-drink cocktail collection and furthering its impact. With the launch, Mission looks forward to continuing its commitment to funding meals for those in need while offering a bold new flavor profile to consumers seeking savory twists on traditional spirits.
Consumer Takeaway
The Pickle-Rita will be available in Total Wine & More, Costco, Ralph’s this fall and website. The product offers a bar-strength option with no bar tools required and avoids the typical $25 pricetag associated with similar cocktails.
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