Overview: Noblewood USA and Southern Glazer’s Wine & Spirits have announced a strategic distribution agreement effective August 1, 2026. The partnership covers the Beluga Vodka and Oyster Gin portfolios across 38 states in the United States.
The Full Story
Under the terms of the agreement, Southern Glazer’s will distribute Noblewood USA’s portfolio across 21 open and 17 control states. This move expands market access and accelerates growth for both brands while strengthening Southern Glazer’s portfolio of luxury spirits. Daniil Kurilov, CEO at Noblewood USA, stated that the partnership marks an important milestone in Noblewood USA’s growth journey. He noted that Southern Glazer’s brings exceptional expertise, scale, and market reach to enable expansion across the United States.
Southern Glazer’s Wine & Spirits is described as the world’s preeminent total beverage distributor with operations in 47 U.S. markets and Canada. The company has a multi-generational, family-owned structure and was recognized by Newsweek in 2025 as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women.
Production & Profile
Beluga Vodka is produced in Montenegro using organic grain spirit from Noblewood’s own distillery in Latvia and artesian water from Montenegro’s natural springs. The production process includes extended resting periods that allow the spirit to develop its signature smoothness and balance. Oyster Gin, Noblewood’s first expansion beyond vodka, is a premium London Dry Gin distilled in Montenegro with carefully selected botanicals native to the region.
Its refined character and coastal influence make it an ideal companion for fresh oysters and seafood. This dedication to quality has established Beluga as a distinguished name in the super- and ultra-premium vodka categories, with its “Best Consumed with Caviar” philosophy reinforcing the brand’s connection to luxury, gastronomy, and refined occasions.
Brand & Industry History
Noblewood Group is a leading creator and distributor of super-premium spirits, headquartered in Montenegro. As a fully integrated business with a field-to-table approach, Noblewood Group controls every stage of production, from sourcing the purest water, organic grains, and premium aromatics to crafting, marketing, and distributing its brands worldwide. Southern Glazer’s Wine & Spirits is the preeminent total beverage distributor, building brands for moments that matter.
What This Means
By combining Noblewood USA’s portfolio with Southern Glazer’s unmatched national scale and expertise in super-premium spirits, the relationship creates a powerful platform to accelerate growth. The partnership aims to elevate brand visibility and support the continued expansion of Beluga Vodka and Oyster Gin in the U.S. market.
Consumer Takeaway
This release offers consumers access to Beluga Vodka and Oyster Gin across 38 states with provenance rooted in Montenegro and Latvia. The “Best Consumed with Caviar” philosophy reinforces the brand’s connection to luxury, gastronomy, and refined occasions for the drinker.
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