Overview: A push is underway in North Carolina to modernize outdated laws surrounding the sale of low-alcohol canned cocktails, also referred to as RTDs. The current regulatory framework restricts the availability of these beverages to only a limited number of ABC stores across the state.
The Full Story
Philip Foreman, president and owner of Brew Thru Inc., a family-owned retailer based on North Carolina’s Outer Banks, is at the forefront of this effort. In an opinion piece published in Carolina Journal, Foreman argues that the state’s existing laws are no longer suitable for today’s marketplace or consumer preferences.
The issue lies in the fact that low-alcohol canned cocktails with a spirit-based alcohol base, such as vodka and tequila sodas, remain restricted to ABC stores due to outdated regulations. Meanwhile, products like hard seltzers and flavored malt beverages are freely available throughout the state. This dichotomy has led many consumers to view RTDs no differently than other low-alcohol beverages.
Production & Profile
The production process for RTDs involves a combination of spirit-based ingredients mixed with water, flavorings, and sometimes carbonation. The resulting beverage is typically lower in calories and sugar compared to traditional malt-based drinks. Brands like White Claw have already capitalized on this trend by offering a range of low-calorie RTD options.
However, the aging process for these products varies greatly depending on factors such as flavor profile and brand requirements. Some manufacturers may choose to age their RTDs in steel tanks or glass containers, while others may opt for longer-term storage in oak barrels. Tasting notes often emphasize citrus flavors and crisp acidity due to the use of spirit-based ingredients.
Brand & Industry History
The brand history behind North Carolina’s push to modernize RTD laws is closely tied to Philip Foreman’s own family business, Brew Thru Inc. With nearly 50 years of experience operating on the Outer Banks, Foreman has witnessed firsthand how outdated regulations have impacted local consumers and retailers.
Foreman notes that neighboring states like Virginia have already adopted more lenient policies regarding RTD sales. In fact, twelve out of seventeen control states allow similar retail access for spirit-based RTDs. By contrast, North Carolina’s restrictive laws make it difficult for businesses to provide consumers with a seamless shopping experience.
What This Means
The implications of modernizing NC’s RTD laws extend far beyond the realm of consumer choice and fair competition. Local retailers, restaurants, bars, and tourism communities stand to benefit from increased access to these low-alcohol products.
A 2024 statewide poll revealed that over 71% of North Carolinians support allowing licensed retailers to sell low-ABV RTDs. This level of agreement is remarkable in today’s political environment, underscoring the need for lawmakers to come together and address this pressing issue.
Consumer Takeaway
The bottom line is that North Carolina has an opportunity to modernize its outdated laws while preserving the broader ABC framework. By doing so, policymakers can ensure consumers have more reasonable access to RTDs while maintaining strong public safety standards and protecting state revenues.
Source: Read the original article
