Overview: Patrón has established a private hospitality venue on its distillery grounds in the Highlands of Jalisco. La Casona opened in 2017 as an invite-only property located a 90-minute drive from Guadalajara International Airport. The facility integrates brand heritage with exclusive guest experiences for select visitors.
The Full Story
Travel + Leisure scored an invite to the tequila brand’s exclusive guesthouse in Jalisco, Mexico. As the driver approached the entry gates at Hacienda Patrón, a security guard welcomed guests and parted the gates leading to La Casona. The five-star guesthouse resides on the same property as the sprawling Hacienda where Patrón has been crafting and bottling tequila since 2002.
The lobby is anchored by an opulent blue, green, and gold glass-and-mixed-metal chandelier designed by Mexican artist Ernesto Cruz. This design element reflects the brand’s ethos with bee and agave motifs appearing in stained-glass windows, chandeliers, and room dividers. Guest rooms feature high ceilings, elegant dark wood cabinets, king-size beds, and spacious bathrooms. Each of the 36 guest rooms includes patios with red-and-white-striped wicker furniture, reflecting Mexican craftsmanship through wood furnishings and handwoven textiles.
Guests participate in distillery tours led by Master Distiller David Rodriguez, who approves every batch of Patrón. Experiences include agave field harvesting demonstrations at Casa Mayahuel and tequila tastings covering the brand’s entire portfolio. Dining options feature farm-to-table feasts such as rib-eye steak and spiced potatoes, served alongside a live mariachi band. The Copper Bar offers hammered copper stills for sipping Patrón’s tequilas or signature cocktails like the Hacienda margarita and tahona plum.
Brand & Industry History
La Casona opened in 2017 to provide select few—think celebrities, clients, and creatives—with exclusive brand experiences. The property features include 36 guest rooms with king-size beds, patios, and wood furnishings reflecting Mexican craftsmanship. Design elements feature bee and agave motifs in stained-glass windows and chandeliers designed by Ernesto Cruz.
What This Means
The target audience includes celebrities, clients, and creatives seeking exclusive brand experiences. La Casona is an exclusive, invite-only property where all stays are complimentary and paid for by Patrón. This model connects with guests ahead of each stay to inquire about specific needs, including mobility considerations.
Consumer Takeaway
La Casona offers access to distillery tours led by Master Distiller David Rodriguez and agave field harvesting demonstrations at Casa Mayahuel. Guests can enjoy themed dinners, tequila tastings, and cocktails like the golden record created for the 2026 Grammy Awards by mixologist Daniel González. The property accommodates guests with mobility needs and provides a private, invite-only experience on the distillery grounds.
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