Overview: Stateside Brands has initiated a marketing activation for its namesake vodka within the company’s home city of Philadelphia. The initiative introduces updated branding and packaging alongside a repositioned price point of US$20 per 75cl bottle.
The Full Story
Stateside Brands has commenced a marketing activation for its namesake vodka across the company’s home city of Philadelphia. The ‘New American Classic’ campaign breaks this week, utilizing the push to highlight recently updated branding and packaging for Stateside Vodka. The spirit is available in 36 states across the US.
Company president Matt Quigley noted that the team has spent over a decade building brands they are proud of. CEO Clement Pappas expressed excitement to bring ‘The New American Classic’ campaign to life for Stateside Vodka, describing it as a heritage brand that kickstarted the journey back in 2015.
Brand & Industry History
The company was founded in 2015 by brothers Matt & Bryan Quigley and Clement & Zach Pappas. Leadership includes CEO Clement Pappas and President Matt Quigley. Stateside Brands also owns the Surfside and Super Lyte RTD marks.
What This Means
The activation represents a strategic shift for the 11-year-old company, repositioning the spirit at a new, approachable price point. Specific details on where the campaign’s assets will appear, as well as what Stateside’s SRP was previously, were not disclosed.
Consumer Takeaway
The bottle offers an updated aesthetic and a specific price point of US$20 per 75cl for consumers in the 36 states where it is distributed.
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