Overview: Tequila RB Rey has officially secured distribution across eight European countries, establishing a significant presence for the La Martineña Distillery brand. Represented by Stockholm-based AliasSmith, the spirit targets ten markets by year-end with a planned United Kingdom entry in the first quarter of 2027.
The Full Story
The expansion highlights a growing commitment to authentic production rooted in Jalisco, Mexico. Produced at La Martineña Distillery, which claims to be Mexico’s second-oldest active Tequila distillery founded in 1840, the brand maintains family ownership through its third generation. Silvia Reyes, her husband Diego Antezana, and María José Reyes currently lead the operation following the acquisition by the late José de Jesús Reyes Cortés in 1977.
Claes Puebla Smith, CEO of AliasSmith, emphasized the brand’s positioning within the European market. “Some Tequilas you taste, and you know there’s a family behind them. RB Rey is one of those,” Smith stated regarding the appeal to buyers. The agency notes that the brand deserves its street address right next to Fortaleza and Arette, citing this level of authenticity as what European bartenders are seeking.
Production & Profile
Tequila RB Rey is bottled at 40% ABV and produced with 100% agave. Three variants are available for consumers: blanco, reposado aged four to eight months in ex-Bourbon American oak, and añejo aged 12 to 18 months in ex-Bourbon American oak.
Brand & Industry History
La Martineña Distillery was founded in 1840 in Tequila, Jalisco, before being purchased by the Reyes family in 1977. Raúl Reyes Barajas followed his father’s footsteps to secure the future of Tequila D’Reyes and RB Rey. Today, the brand remains family-owned in its third generation, with Silvia Reyes expressing pride in honouring the legacy while bringing her own vision to the next chapter.
What This Means
The strategic entry into ten European markets signals a broader push for craft tequilas beyond traditional territories. By targeting specific nations including Switzerland, Denmark, Italy, Azerbaijan, Czech Republic, Spain, Malta, and Poland, the brand aligns with the demand for heritage-driven spirits among international buyers.
Consumer Takeaway
Drinkers can expect three distinct expressions of 100% agave tequila ranging from unaged blanco to aged añejo. The product is currently distributed across eight European countries with a UK launch scheduled for Q1 2027, offering access to heritage production from Jalisco.
Source: Read the original article
