Overview: In a move that promises to disrupt the ready-to-serve (RTS) tequila segment, Agave Artisan is launching its Naked Margarita cocktail in the UK. The brand’s maiden release boasts an ultra-premium single estate Tequila and organic Mexican citrus, positioning itself as a high-end alternative to mass-market options.
The Full Story
Agave Artisan, founded by husband-and-wife duo Lydia Ward and Chris Pratt, has been working tirelessly for four years to perfect its recipe. The result is a luxury cocktail that embodies the spirit of authentic Tequila while elevating the category as a whole.
Ward, co-founder and CEO of Agave Artisan, shares her vision: “We didn’t set out to create just another ready-to-drink cocktail – we wanted to create a margarita worthy of the Tequila inside. After traveling through Jalisco and witnessing the incredible care, heritage, and craftsmanship behind authentic Tequila, we were inspired to craft a brand that honors those traditions while elevating the category.”
The Naked Margarita’s ‘agave fan gift box’ is an ode to this heritage. The bottle itself becomes an extension of the product experience.
Production & Profile
The production process for The Naked Margarita has been meticulously designed to reflect its premium status. Bottled at 10.1% ABV, it’s presented in a sleek ‘agave fan gift box’ that serves as an immersive brand ambassador.
With the launch of this new RTS, Agave Artisan is committed to expanding into international markets by the end of 2026. The company aims to capitalize on growing demand for spirits-based RTDs, which have been driving annual growth rates at a rate of three percent since 2025.
Brand & Industry History
The UK’s burgeoning tequila market has seen numerous entrants in recent years; however, none as ambitious and well-funded as Agave Artisan. The brand takes cues from its single estate origins, drawing upon authentic Mexican Tequilas to create a luxury cocktail that transcends the boundaries of RTD categories.
The UK’s love affair with tequila has been brewing for some time now; recent data suggests an increase in sales within both on-trade and off-trade channels. As consumers continue their pursuit of premium spirits, brands like Agave Artisan will likely play a pivotal role in shaping the future trajectory of this category.
What This Means
The Naked Margarita represents more than just another ready-to-serve cocktail; it embodies the spirit (pun intended) of innovation and craftsmanship that defines premium spirits brands. As Agave Artisan forges its path in a rapidly evolving market, one thing becomes clear – this is no ordinary RTS.
With RTDs now overtaking vodka in global value by 2025, the category shows signs of resilience amidst turbulent times. By tapping into consumers’ desire for luxury and sessionable cocktails, Agave Artisan stands poised to make a lasting impact on the UK’s burgeoning tequila scene.
Consumer Takeaway
The Naked Margarita may have been born from an ambitious vision but has already captured the hearts of those willing to push boundaries in their pursuit of premium spirits. As consumers increasingly opt for luxury and sessionable cocktails, Agave Artisan’s RTS cocktail is poised to carve out its own niche within this rapidly evolving market.
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