Overview: Blouge is a new wave in natural wine, blending together white and red grapes to create a light and fresh drink. This trend has taken over bars worldwide, with consumers seeking out blouge for its unique taste profile.
The Full Story
In an effort to shake off the traditional winemaking methods, vintners have started experimenting with blending white and red grapes together. The result is a light and fresh natural wine that’s perfect for sipping chilled. Blouge has become increasingly popular among consumers who are looking for something new and exciting in their drinking experience.
Winemaker Konrad Pixner from Domaine de L’Accent says, “We try to do many different things to keep it interesting.” His Blouge 2023 is an example of this approach, blending carignan blanc grapes with unpressed carignan noir for a unique taste profile.
Lucas Madonia’s vineyard in Switzerland produces The Blouge 2024, which blends chasselas white and gamay red grapes. This blend has gained popularity among natural wine enthusiasts who appreciate its fruity and aromatic flavors.
Production & Profile
The production of blouge involves blending together white and red grapes to create a light and fresh drink. The process is similar to making rosé, but with the added twist of using both white and red grapes. Winemakers use stainless steel tanks or oak barrels for aging, depending on their preference.
Brand & Industry History
The concept of blending white and red grapes dates back centuries in some regions, such as Florence where farmers have been drinking wine made from trebbiano and sangiovese grapes. However, the modern trend of blouge has gained momentum over the past decade with the rise of natural winemaking.
What This Means
The increasing popularity of blouge is a reflection of consumers’ growing desire for something new and exciting in their drinking experience. As more vintners experiment with blending white and red grapes, we can expect to see even more unique and innovative wines hitting the market.
Consumer Takeaway
Blouge offers consumers an opportunity to try a light and fresh natural wine that’s perfect for sipping chilled. With its growing popularity, blouge is becoming increasingly accessible in bars worldwide, making it easier than ever to experience this new wave in natural winemaking.
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