Overview: VinePair collaborated with Ground Signal to analyze pricing trends for the Old Fashioned across the United States and Washington, D.C. The study examined 37,471 cocktails served at 26,755 venues to determine the national average and state-by-state variations.
The Full Story
Nevada recorded the highest average price for an Old Fashioned at $17.51, surpassing Hawaii ($16.92), New York ($16.32), Vermont ($16.28), and Utah ($15.95) for the top five most expensive locations. The national mean price settled at $14.38, with 21 states exceeding this figure.
Wisconsin offered the lowest cost at $10.75, followed by Nebraska ($11.38), Mississippi ($11.49), Iowa ($11.80), and Oklahoma ($11.89). These five states were the only ones with mean prices below $12.
Brand & Industry History
The Old Fashioned may be known as the world’s first cocktail, but the whiskey drink has endured a long, on-again-off-again relationship with the American palate. Since the dawn of the modern cocktail renaissance, the demand for the Old Fashioned has remained high — and so, too, have its costs.
What This Means
This story is part of VP Pro, a free platform and newsletter for drinks industry professionals covering wine, beer, liquor, and beyond. Ground Signal provides artificial intelligence-powered data to help beverage-alcohol brands boost their on-premise sales.
Consumer Takeaway
Drinkers can expect to pay between $10.75 and $17.51 depending on the state of residence.
Source: Read the original article
