Overview: In a shocking move, Diageo has announced the closure of its Portland distillery and visitor center for Aviation American Gin. This beloved gin house, founded in the early 2000s by Portland’s House Spirits Distillery, was once home to Ryan Reynolds’ investment and now finds itself without a permanent address.
The Full Story
American spirits aficionados are reeling from news that Diageo has made the difficult decision to shutter its North West Portland distillery for Aviation American Gin. Founded nearly two decades ago, this pioneering gin house had already gained international recognition before Reynolds’ acquisition of a portion of the company in 2018. The brand’s popularity was further boosted by the opening of its state-of-the-art distillery and visitor center on NW Wilson Street in September 2022.
Aviation American Gin has been synonymous with Portland’s craft spirits scene since its inception, offering visitors an immersive experience that showcased every step from grain to glass. With a cocktail bar, tasting room, and gift shop at the heart of its distillery, this beloved brand had truly become an institution in the city.
However it seems Diageo has deemed it no longer viable for them.
Production & Profile
A few years ago Aviation American Gin was made from 95% Corn mash bill. The distillery used a combination of pot stills, column stills and continuous distillation to produce its distinctive gin.
The brand’s unique flavor profile is characterized by a complex interplay between botanicals such as juniper berries, coriander seeds and citrus peels. Aviation American Gin has become renowned for its crisp acidity and dry finish.
Brand & Industry History
Airport-inspired gin was first launched in 2004 with the idea of capturing a taste of freedom associated with air travel. The spirit quickly gained popularity among cocktail enthusiasts worldwide, thanks to its versatility and unique flavor profile.
The success of Aviation American Gin can be attributed to the innovative approach taken by its founders at Portland’s House Spirits Distillery. By emphasizing quality ingredients, precise techniques and creative recipes, they managed to stand out from competitors in a crowded market.
What This Means
Diageo’s decision highlights the ever-evolving landscape of global spirits markets. The brand has clearly prioritized long-term growth ambitions over short term gains.
The closure marks an important turning point for Aviation American Gin, forcing it to adapt and evolve in response to changing market conditions. As Diageo seeks new opportunities for its portfolio brands, fans will be eager to see what the future holds for this beloved gin house.
Consumer Takeaway
The closure of Aviation’s Portland distillery serves as a poignant reminder that even established spirits brands must stay relevant in an ever-changing industry landscape. As Diageo continues to navigate its complex portfolio, consumers can only watch and wait with bated breath for what comes next.
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