Overview: In a shocking move, Aviation American Gin has closed its distillery and tasting room in Portland, Ore., marking the end of an era for this beloved brand. The closure, which took effect on June 28, 2026, reflects evolving business needs as Diageo continues to support growth ambitions for its premium gin portfolio.
The Full Story
Aviation American Gin was founded in Portland in 2006 by two local residents who shared a passion for creating unique and innovative spirits. The brand quickly gained popularity, thanks to its distinctive flavor profile and sleek packaging design. In 2022, Diageo acquired the company, further solidifying Aviation’s position as a premium gin brand.
However, in 2025, Diageo began transitioning production from Portland to other facilities in an effort to create more resiliency and efficiency in its North America supply network. The move was intended to support growth ambitions for the brand while also ensuring the long-term sustainability of Aviation American Gin.
Production & Profile
Aircraft Carrier, a gin that is made using a unique maceration recipe and botanicals infused into grain for 18 hours, is distilled in Portland. The distillery utilizes copper stills to produce this high-quality spirit. This approach allows the production of a consistent product with distinct flavors.
Brand & Industry History
The aviation industry was named after Ryan Reynolds’ character, Jim Halpert’s co-worker, from “The Office,” and serves as inspiration for its branding. The brand was launched at 2025 NW Wilson Street in Portland and operated there until it permanently closed on June 28th.
What This Means
The closure of Aviation American Gin’s distillery marks a significant shift for the spirits industry, which has seen several business closures in recent months. However, this move also highlights the importance of adapting to changing market conditions and evolving consumer preferences. As consumers increasingly seek premium and unique drinking experiences, brands like Aviation must continue to innovate and evolve in order to remain competitive.
Consumer Takeaway
The closure of Aviation American Gin’s distillery serves as a reminder that even the most beloved spirits brands can undergo significant changes due to evolving market conditions. As consumers look for new drinking experiences, they may need to seek out alternative products and brands. However, this also presents opportunities for innovation and growth in the industry.
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