Overview: UK-based gin manufacturer Bombay Sapphire has taken its visitor centre to new heights with a cutting-edge multi-sensory experience. The revamped Botanical Room at Laverstoke Mill distillery now features 10 portrait-mounted LCD displays that guide visitors through the origin, character, and role of each botanical used in the iconic gin.
The Full Story
Located in the heart of England’s picturesque countryside, Laverstoke Mill has been home to Bombay Sapphire since its inception. The brand’s commitment to innovation is evident in this latest development, which promises an unparalleled visitor experience. By harnessing technology and storytelling, Bombay Sapphire aims to educate and engage visitors on a deeper level than ever before.
The heart of the new installation lies in 10 portrait-mounted LCD displays from Allsee Technologies, strategically placed throughout the space. Each screen presents a unique blend of video and still imagery that delves into the fascinating world of botanicals used by Bombay Sapphire. Visitors can explore the origins, characteristics, and roles played by each ingredient within their beloved gin.
Production & Profile
The production process behind this immersive experience is just as impressive as its end result. The space was overhauled in partnership with Creative Technology, Open Creative, and COG Live. Each group of screens connects to a local network switch discreetly housed within bespoke cabinetry and linked through the distillery’s IT network. Content management is handled via MySignagePortal, enabling Bombay Sapphire’s team to update and schedule content remotely.
The attention to detail extends even further with the integration of an RFID reading system from Nexmosphere. A dedicated fob allows curated content to be triggered during private tours or tailored sessions, providing flexibility for the distillery team to highlight specific botanicals or storylines as needed.
Brand & Industry History
Bombay Sapphire’s storied history is deeply intertwined with its commitment to innovation and quality. Founded in 1984 by British entrepreneur Martin Cato, the brand has consistently pushed boundaries in both production methods and visitor centre experiences. This latest endeavour further solidifies Bombay Sapphire’s position as a leader in the gin industry.
The region of England where Laverstoke Mill is located also plays a significant role in Bombay Sapphire’s heritage. The area is renowned for its rich agricultural lands, providing an ideal environment for cultivating botanicals used by the brand. This synergy between location and product reinforces Bombay Sapphire’s dedication to authenticity and craftsmanship.
What This Means
Source: Read the original article
