Overview: Russell Evans of Bullards has partnered with Edmunds Cocktails to introduce a new range of ready-made cocktails in recyclable pouches. The collaboration, titled the Bullards x Edmunds 1837 Cocktail Club, combines spirits from Norwich and Suffolk into three distinct flavors available for home consumption.
The Full Story
Russell Evans, who founded Bullards, noted that work on the venture with Edmunds began earlier this year. The partnership merges Bullards’ spirits with Edmunds Cocktails’ mixers to create three cocktails designed for enjoyment at home. Each pouch contains seven 100ml servings and is packaged in thin boxes suitable for letterbox delivery.
What This Means
Sustainability remains a central pillar of the brand ethos for both companies involved in the venture. The launch continues the quest to reduce environmental impact through recyclable pouches and emphasizes local sourcing using the highest-quality ingredients available from Norfolk. The packaging is also designed with gifting in mind, offering an easier alternative to wrapping bottles for occasions like Christmas.
Consumer Takeaway
The products are available at Jarrolds and the Tipsy Anchor on Bedford Street in Norwich. Consumers can access the Strawberry Clover Club, Nelson’s Bloody Storm, and Coastal Negroni through these retailers or other locations carrying the range.
Source: Read the original article
