Overview: Mikiamo, a brand under Nuvola Spirits, has officially introduced Amaro Rosso to the Indian market on August 31, 2026. This premium Italian red bitter liqueur draws inspiration from the legendary She-Wolf of Rome and is crafted using a blend of 16 herbs. The launch expands Mikiamo’s existing portfolio in India which previously included Limoncello and Meloncello.
The Full Story
Produced and bottled in Goa, Amaro Rosso brings the spirit of Italy’s aperitivo culture to the shores of India. The spirit is named after Lupa, the legendary She-Wolf of Roman mythology, whose tale represents courage, resilience and strength. This ancient legend serves as the inspiration for a spirit that brings an enduring theme into a distinctly modern drinking experience.
The liqueur features a vibrant ruby-red colour and opens with bright citrus aromas before revealing layers of herbal botanicals and subtle spice. Crafted in Italy using a carefully balanced blend of 16 Italian herbs, including gentian root, rhubarb, cinchona bark, orange peel and cardamom, it delivers a complex interplay of bitter, citrusy and aromatic notes. The palate begins with refreshing citrus, followed by rich herbal complexity and a lingering bittersweet finish that is elegant, balanced and unmistakably Italian.
Aakriti Kochhar Sachdeva, Co-Founder of Nuvola Spirits, noted that the liqueur translates the character of Lupa into a drink that feels rooted in tradition yet relevant to the modern Indian consumer. The launch marks another step in Mikiamo’s growing Italian liqueur portfolio in India, opening up a new avenue within India’s rapidly evolving cocktail and premium beverage culture.
Production & Profile
Amaro Rosso is bottled at 25% ABV and presents a vibrant ruby-red colour. The production utilizes a carefully balanced blend of 16 Italian herbs and botanicals to achieve its distinctive bittersweet profile. Tasting notes include bright citrus aromas, rich herbal complexity, and a lingering finish that balances bitter and aromatic elements.
Brand & Industry History
The spirit is deeply rooted in Roman mythology, specifically the story of Lupa, the legendary She-Wolf whose tale has become synonymous with the origins of Rome. This historical connection emphasizes enduring themes of courage and resilience. Mikiamo continues this lineage by expanding its Italian liqueur portfolio in India after the success of Limoncello and Meloncello.
What This Means
The introduction of Amaro Rosso signifies a strengthening of Mikiamo’s presence in India’s premium spirits landscape. By bringing a distinctly Italian drinking tradition to a new generation of consumers, the brand is creating new occasions for how people discover and enjoy premium spirits.
Consumer Takeaway
Amaro Rosso is available in a 750 ml format at an MRP of ₹2,110 and is currently available in Goa, with launches in Delhi and Karnataka set to follow shortly. The spirit is designed for both classic and contemporary serves, suitable for the traditional Italian aperitivo ritual or contemporary cocktail culture. It can be enjoyed chilled over ice, topped with sparkling water or tonic, or elevated into a refreshing Spritz with Prosecco. Its bittersweet character also makes it an ideal base for classic cocktails, most notably the Negroni.
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