Overview: Tip Top Proper Cocktails has introduced a new addition to its lineup with the debut of the Passion Fruit Martini on Nov. 5, 2026. The Atlanta-based brand positions the release as a bright option for holiday entertaining, offering a lively departure from traditional seasonal flavors. The cocktail joins two existing favorites in a new six-pack format available at retailers nationwide.
The Full Story
Tip Top Proper Cocktails is bringing something bright to the holiday season with the debut of its newest cocktail, the Passion Fruit Martini. With tart, tropical passion fruit, soft vanilla, and a crisp, refreshing finish, the latest addition to Tip Top’s award-winning lineup offers a lively departure from traditional holiday flavors. The Passion Fruit Martini makes its debut exclusively in Tip Top’s new Cocktail Party Variety Pack, joining two of the brand’s most beloved cocktails, the Espresso Martini and the Cosmopolitan. Together, the three modern classics offer a little something for everyone, whether raising a glass to celebrate, welcoming friends for a festive evening, or simply enjoying a great cocktail at home.
Neal Cohen, Co-Founder and Chief Brand Officer of Tip Top Proper Cocktails, noted the appeal of the new blend. “We love the Passion Fruit Martini for its vibrant flavor and the way it brings something unexpected to the occasion,” said Cohen. “It’s bright, refreshing, and simply fun, which makes it especially exciting to share with friends over the holidays.” Pairing it with two of the brand’s most popular cocktails felt like the perfect way to introduce it. The goal was to create a lineup that makes hosting feel special, without making it complicated.
Production & Profile
A modern classic with a playful personality, the Passion Fruit Martini blends the vibrant tropical fruit with the delicate warmth of vanilla. The result is a cocktail that’s aromatic yet balanced, with just enough sweetness to round out its lively, tart fruit character. It is described as a welcome burst of sunshine during the holiday season, equally suited to kicking off a festive gathering or surprising guests with something they might not have thought of ordering themselves. The blend consists of Vodka, Passion Fruit Liqueur, and Vanilla at 22% ABV (44 Proof). Each cocktail delivers the brand’s signature bar-strength, balanced approach in a perfectly portioned 100ml can, just shake with ice and pour into a glass for a cocktail worthy of the occasion.
Brand & Industry History
Atlanta-based Tip Top Proper Cocktails is an independent, award-winning, ready-to-serve cocktail brand that continues to set the benchmark for excellence in the canned cocktail category. The brand was founded in 2018 by childhood friends Neal Cohen and Yoni Reisman and was built on the premise that convenient cocktails should never come at the expense of quality. With a deep respect for cocktail culture, the founders partnered with James Beard- and MICHELIN-recognized bartender Miles Macquarrie (Kimball House) to develop recipes rooted in classic technique for their bar-strength 100ml cocktails. Tip Top has earned national acclaim, including major wins at the San Francisco Ready-To-Drink Competition, the New Orleans Spirits Competition, and the Los Angeles Spirits Awards. Products are available in retail and package stores, including Total Wine and Target in select states, plus restaurants and bars in over 25 states.
What This Means
The Cocktail Party Variety Pack is now available at retailers nationwide where Tip Top is sold and is currently the exclusive way to enjoy Tip Top’s new Passion Fruit Martini. Online orders for shipping to 40+ states can also be placed through Tip Top’s website. A three-pack version of the Cocktail Party Variety Pack will also be available exclusively at select Target stores this holiday season.
Consumer Takeaway
The new cocktail offers a convenient solution for entertaining, requiring only ice to prepare. It is designed for the cocktail enthusiast, the consummate host, or the friend who already seems to have everything. The variety pack brings together three distinct modern classics in one convenient six-pack, making it a thoughtful holiday gift.
Source: Read the original article
