Overview: Whitebox Cocktails is expanding its portfolio with a new lineup of full-strength classic cocktails, debuting across the United Kingdom on 2 November. The release includes a Manhattan, Whiskey Sour, and White Russian, joining an existing range of established favorites like the Pocket Negroni and Spicy Marg.
The Full Story
The expansion features three distinct spirit-forward options with specific pricing and alcohol by volume metrics. The Manhattan is priced at £5.50 with a 26.5% ABV, utilizing American whiskey, sweet vermouth, and bitters. The Whiskey Sour offers a balance of whiskey with lemon and bitters for £5 at 22% ABV.
The standout addition is the White Russian, available for £5.50 at 20% ABV, which combines vodka, coffee liqueur, and cream. This specific formulation is noted as the UK’s first canned version combining these ingredients. All cocktails are produced in-house to original recipes.
Production & Profile
The Manhattan sourcing process took four years to bring to market, ensuring a whiskey that did the drink justice. The White Russian is noted as the UK’s first canned version combining vodka, coffee liqueur and cream. Development expertise was utilized in Ireland for these specific formulations.
Brand & Industry History
Co-founder Ben Iravani stated the brand is very deliberate about what is added to each bottle. The Manhattan alone has taken four years to bring to market because the goal was to source a whiskey that did the drink justice. This approach applies to every new cocktail, focusing on getting the ingredients, strength and balance right.
What This Means
The brand’s commitment extends beyond simple replication of bar drinks. By taking the time to get the ingredients, strength and balance right, Whitebox ensures a premium experience in a canned format. The existing range includes the Pocket Negroni, Freezer Martini, and Spicy Marg, indicating a focus on variety within the full-strength category.
Consumer Takeaway
Drinkers can expect full-strength classic cocktails with precise ABV specifications ranging from 20% to 26.5%. The new release offers specific price points starting at £5 for the Whiskey Sour up to £5.50 for the Manhattan and White Russian, available across the UK distribution network.
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