(category)Cocktail
Overview: British bartender Jon Travers-Smith has created Inigo, a premium cocktail brand that offers a unique drinking experience with its dual-serve format. Available on the brand’s website for £26 (US$35) per 500ml bottle.
The Full Story
Inigo marks a significant shift in the way people consume cocktails. No longer bound by traditional notions of ‘dry’ or ‘wet’, Inigo allows consumers to choose whether they want to enjoy their drink with or without spirits. The brand’s founders, led by Travers-Smith, have taken inspiration from various cultures and flavors around the world.
Travers-Smith said: “People’s relationship with alcohol has become more nuanced…but the occasion itself has not become any less important.“We wanted to create a drink with the same depth, structure and sense of intensity you would expect from a great cocktail, whether or not a spirit is added. With Stick + Twist, the non-alcoholic serve is not a compromise. It is the foundation. The twist is simply the drinker’s choice.”
Production & Profile
Inigo’s three varieties – Earl Grey Martini, Korean Paloma, and Bitter Riot – showcase unique flavor profiles that cater to diverse tastes. Each cocktail combines distinct ingredients such as bergamot, lemon, juniper, tea for the Earl Grey Martini; grapefruit,lime gochujang lapsang souchong smoke miso umami for the Korean Paloma; and fresh ginger aromatic spices for Bitter Riot.
Crafted with specific spirits in mind, these cocktails are designed to be served standalone or paired with premium drinks. The Earl Grey Martini pairs well with gin, while the Korean Paloma complements tequila, and Bitter Riot is suited to grain vodka.
Brand & Industry History
Inigo’s launch in June 2026 signifies a growing trend towards more nuanced drinking experiences. As consumers increasingly prioritize their health and wellbeing, Inigo offers an exciting alternative that caters to those seeking unique flavors without sacrificing quality or depth.
The brand is built upon Travers-Smith’s vision for inclusivity and creativity in the world of mixology. With its innovative ‘Stick + Twist’ approach, Inigo has successfully bridged the gap between traditional cocktails and modern preferences.
What This Means
Inigo’s dual-serve format not only sets it apart but also redefines how consumers interact with their drinks. By providing an inclusive experience for all drinkers, regardless of preference or dietary requirements, Inigo has opened up new opportunities in the industry.
This innovative approach may prompt a shift towards more flexible drinking experiences and could redefine consumer behavior within the cocktail market.
Consumer Takeaway
Inigo’s commitment to quality taste innovation makes it an exciting addition to any home bar. With its diverse range of flavors and accessible pricing, this brand is poised for significant growth in the coming years.
The accessibility of Inigo’s unique format empowers consumers to explore new tastes without making a compromise on quality or enjoyment.
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