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Overview: Vodkade’s new Grape flavor is part of its growing ‘Ade’ category, which combines sports drink-inspired electrolyte-infused RTD vodka cocktails with a unique twist. The limited-time launch marks the brand’s East Coast expansion and brings a classic sports drink taste to customers this summer.
The Full Story
Vodkade is expanding its reach on the East Coast, introducing Grape, a new Zero Sugar flavor that joins its existing lineup of Original and Zero Sugar roster. With 90 calories, zero sugar, gluten-free, and 4.5% ABV, Grape fills a gap in the market with its iconic sports drink flavor.
According to Doug Mars, Director of Business Development at Vodkade: ‘Grape is one of the most iconic sports drink flavors out there. Everyone has a memory attached to it.’ The brand saw an opportunity to bring this unique taste to customers and fill the gap in their existing lineup.
Production & Profile
The production process for Vodkade’s Grape flavor involves real vodka, natural grape flavor, electrolytes, and non-carbonated packaging. With 4.5% ABV and only 90 calories per serving, Grape is a refreshing adult beverage that delivers the classic taste of sports drinks with a kick.
Vodkade offers its Grape flavor in limited-time 8-packs of 12 oz cans, available now wherever Vodkade is sold on the East Coast. The brand has seen strong early momentum in recently launched markets and is confident about the appetite for Grape among customers.
Brand & Industry History
Vodkade was founded with a mission to create non-carbonated, refreshing adult beverages that deliver classic sports drink tastes with a kick. The brand has already seen success in Michigan and Ohio and now brings its energy to the East Coast market.
The ‘Ade’ category is growing rapidly as consumers seek out electrolyte-infused RTD vodka cocktails inspired by sports drinks. Vodkade’s Grape flavor fills this gap, offering a unique twist on classic flavors that has been missing from the market.
What This Means
The introduction of Grape marks an important milestone for Vodkade as it expands its reach to new markets and customers. The brand is committed to delivering high-quality products with a focus on taste, quality, and customer satisfaction.
Vodkade’s success in Michigan and Ohio demonstrates the appetite for its unique offerings among consumers. As Grape rolls out across the East Coast this summer, Vodkade aims to further establish itself as a leading player in the growing ‘Ade’ category.
Consumer Takeaway
Vodkade’s new Grape flavor offers customers a refreshing and unique twist on classic sports drink flavors. With non-carbonated packaging, zero sugar, gluten-free ingredients, and 4.5% ABV, Grape is an ideal choice for those seeking a low-calorie adult beverage with great taste.
As Vodkade continues to expand its reach across the East Coast this summer, customers can look forward to trying new flavors that deliver classic sports drink tastes in a refreshing and unique way.
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