Overview: Stock Spirits-owned Scotch whisky brand Clan Campbell has introduced a campaign to mark the launch of its vanilla liqueur in France. The initiative, titled “The Qu’importe la manière, No Matter How,” challenges traditional whisky-serving conventions using unconventional vessels like shot glasses, egg cups, espresso cups, or bottle caps.
The Full Story
Developed in collaboration with Paris-based agency Herezie, the campaign for Smooth Shot Vanilla offers a fresh perspective on whisky and whisky liqueur occasions, with outdoor and digital promotional activities launching in France. The product is designed to be enjoyed chilled in a shot glass. Herezie’s approach departs from traditional whisky imagery, showcasing Smooth Shot Vanilla served chilled in a shot glass or unconventional alternatives, such as an egg cup, an espresso cup, or even a bottle cap. No Matter How comes to life through a series of print executions and digital films captured by New York photographer Alex Lau.
Brand & Industry History
Clan Campbell has been part of Stock Spirits’ portfolio since 2023.
What This Means
Anne Martin, chief marketing officer at Stock Spirits Group, stated the campaign puts accessible taste and serving methods at the heart of a fresh look at whisky’s visual traditions. She noted, “Whisky comes with plenty of traditions. The right glass. The right way to serve it. But who says we can’t challenge convention?”
Consumer Takeaway
Smooth Shot Vanilla is a new expression combining Scotch whisky with vanilla notes in a liqueur developed to be served chilled as a shot.
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