Overview: President Donald Trump announced the removal of a 10% tariff on Irish whiskey during the trophy ceremony for the Irish Open golf tournament on September 13, 2026. The declaration took place in Doonbeg, Ireland, following a presentation of the winner’s trophy to Shane Lowry.
The Full Story
During the event, the President stated that he had been asked about the issue by everyone, including some of the golfers. He declared on behalf of the United States of America that he was going to take the tariffs off Irish whiskey. The crowd of spectators responded with loud whistling and cheers.
This announcement follows a reduction in the standard tariff imposed on most imports from the European Union from 15% to 10% in July. Additionally, tariffs on U.K. whiskey were lifted in May following a visit by King Charles III and Queen Camilla to the White House.
Brand & Industry History
The Scotch Whisky Association confirmed that the zero-tariff policy for UK products came into effect on July 24. Earlier, the Irish Whiskey Association requested tariff removal to assist companies with Irish products and avoid consumer uncertainty. President Trump noted in April that he gave the United Kingdom a tariff break after King Charles III and Queen Camilla visited the White House, stating the royal visit got him to do something nobody else was able to do without hardly even asking.
What This Means
The Irish Whiskey Association argued that removing tariffs would help many U.S. companies with Irish products in their portfolios. The move aims to avoid consumer uncertainty regarding imports from the European Union. Details on how soon the tariff would be lifted were not immediately available following the Sunday announcement.
Consumer Takeaway
This release offers clarity for consumers and businesses dealing with Irish spirits. The removal of the 10% duty aligns Irish whiskey with previous reductions applied to U.K. products, ensuring a consistent trade environment.
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