Overview: Stateside is expanding its product portfolio beyond vodka with the introduction of a new ready-to-drink (RTD) tequila cocktail line named Playa Vida. Scheduled for launch in the following year relative to publication, this move marks an addition to the brand’s existing spirits offerings.
The Full Story
Stateside is expanding its product portfolio beyond vodka with the introduction of a new ready-to-drink (RTD) tequila cocktail line named Playa Vida. This launch is scheduled for the following year relative to the publication date, signaling an addition to the brand’s existing spirits offerings.
The team behind Surfside and Super Lyte are adding a tequila ready-to-drink (RTD) cocktail to the mix next year. This development introduces a new category of spirits to the market under the Stateside umbrella, specifically utilizing the Playa Vida line designation.
Consumer Takeaway
This release offers a ready-to-drink tequila cocktail option for consumers seeking convenience. The news provides information regarding the upcoming availability of the Playa Vida line under the Stateside brand, noting that location details are not specified in the current announcement.
Source: Read the original article
