Emperador Group is riding a wave of bullish sentiment following a significant upgrade from First Metro Securities, which has identified a staggering $110 billion valuation within the company’s extensive whisky stock. The brokerage firm’s assessment is poised to unlock fresh investment and further solidify Emperador’s position as a global leader in spirits.
The core of the upgrade lies in the rapidly escalating value of aged whiskey. First Metro’s analysis pegs Emperador’s entire whisky portfolio at approximately £1.4 billion, a figure driven by the growing scarcity and desirability of premium, aged spirits. This reflects a broader trend within the industry – as supply dwindles, so does the value of expertly crafted, time-aged whiskies.
Beyond the headline valuation, First Metro’s report outlines strong revenue growth forecasts for Emperador. The brandy segment, anchored by brands like Fundador and CLVB, is projected to experience a robust 20 percent revenue increase by 2026. This expansion is fueled by innovative product launches, including the Fundador Super Special and CLVB EMPI, demonstrating a commitment to driving growth and meeting evolving consumer tastes.
The brokerage also highlighted a pivotal factor: the increasing rarity of aged whiskey. The diminishing supply, coupled with sustained global demand, creates a clear and compelling investment opportunity for Emperador. The company’s strategic positioning within this landscape is undeniably advantageous.
Adding to the positive outlook, the Government Service Insurance System (GSIS) has bolstered its investment in Emperador Inc., raising its stake to 5.23 percent. This institutional support underscores confidence in the company’s long-term prospects and further strengthens its market position.
This bullish assessment, based on a ‘sum-of-the-parts’ valuation, clearly recognizes the substantial value creation potential of both Emperador’s brandy and whisky businesses. Investors are watching closely as Emperador navigates this dynamic market, fueled by a legacy of exceptional spirits and a strategic vision for the future.


