Overview: The story behind Coors’ foray into blended malt whiskey and why it might just be a pleasant surprise.
The Full Story
Coors Whiskey Co., the spirits division of Molson Coors Beverage, has been experimenting with various whiskeys since its inception in 2021. The latest addition to their lineup is Blended American Malt Whiskey, crafted from a mashbill of “Coors’ own proprietary malt and Colorado malt.” The whiskey was distilled at Bardstown Bourbon Company in Kentucky and aged for eight years before being blended and bottled at 110.5 proof.
This project was spearheaded by Shaylyn Gammon, Coors Spirits Co.’s head of whiskey development & innovation. When asked about the inspiration behind this blend, she cited a desire to explore new flavors and push boundaries in American malt whiskey production. The end result is a complex spirit with layers of fruit, chocolate, vanilla, toasted almond, and spices.
But what makes Coors Whiskey Co.’s Blended Malt so special? One key factor might be the decision not to stick strictly to traditional bourbon or single malt guidelines. By blending different components from various distilleries and mashing bills – including Colorado-grown malts – Gammon aimed for a distinctively American taste profile with international flair.
Production & Profile
The whiskey’s flavor profile is multifaceted, showcasing both the expected flavors of malted barley (cherry, pear, apple) and hints at other botanicals. The proof plays a significant role here – elevated to 110.5 degrees without overageing or burning.
Brand & Industry History
Molson Coors was founded in the late 19th century by Frank C. Miller as an affordable alternative beer option for working-class Americans during Prohibition-era US history (1920-1933). With increased brand recognition globally due largely to mergers with other breweries like Pilsner Urquell and Carlsberg, Molson acquired Coors Brewery & Distillery Corporation – which included spirits production facilities.
What This Means
This whiskey release signifies a bold new direction for American malt whiskeys. While some purists may scoff at the idea of combining different barrels’ flavors from Bardstown Bourbon Company, it showcases innovation in this craft industry segment & hints potential collaborations with renowned distilleries worldwide.
Consumer Takeaway
The Coors Whiskey Co.’s Blended Malt release invites enthusiasts to challenge traditional notions about American whiskey styles. Whether you are an aficionado of single malts, a new entrant into the world of blended whiskeys or someone simply looking for unique flavors in their spirits selection – this offering is worth your attention.
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